There's something utterly magical about the way French women dress in Provence. Whether they're wandering through cobblestone villages or sipping rosé at a vineyard terrace, their approach to summer dressing feels both effortless and impossibly chic.
I've been utterly captivated by the Provençal aesthetic lately—those flowing fabrics that catch the Mediterranean breeze, the way natural textures seem to complement the sun-drenched landscape, and how every look feels curated yet relaxed. It's this balance that makes Provence-inspired dressing so appealing for European vacation outfits.
What sets the Provence style apart from other French summer trends is its connection to the landscape itself. The palette mirrors the region's natural beauty, and the silhouettes are designed for long lunches and leisurely strolls through lavender markets. From the European shoe trends that work beautifully on both cobblestones and coastal paths to the summer looks that transition seamlessly from day to evening, every element feels intentional.
Whether you've got a holiday to Provence in the diary (lucky you), or you're simply inspired by the region's approach to fashion, you can easily curate a wardrobe inspired by the south of France. And for a helping hand, I've found five outfit formulas that perfectly capture the Provençal magic, complete with my favourite pieces for recreating each look. The lavender fields of Provence await.
What to Wear in Provence, According to a Fashion Editor:
1. Kaftan Dress + Big Hat + Tote
Style Notes: This is summer dressing at its finest. The striped kaftan dress paired with that oversized hat creates such a dreamy silhouette, and the raffia straw bag perfectly balances practicality and style.
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Breezy and beautiful.
The perfect beach bag.
Sun protection, but make it stylish.
You can get these on pre-order and enjoy them through to autumn.
2. Linen Co-ord
Style Notes: Nothing says effortless French elegance quite like a crisp linen co-ord. Franny's relaxed pinstripe set manages to be both polished and laid-back, which is what the Provence region is all about. Comfortable enough for exploring cobblestone streets yet chic enough for an evening aperitif.
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I would simply live in this.
With the matching trousers, of course.
One word: iconic.
The perfect shoes for elevating casual summer looks.
3. Gingham Dress + Mesh Ballet Flats
Style Notes: Is this the cutest summer dress I've ever seen? Quite possibly. Gingham is my favourite summer print, and Salomé's pairing of white mesh ballet flats has sealed the deal. It's the perfect Provence look.
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So cute.
A gorgeous alternative.
The perfect shoes for exploring Provence.
It's hard not to picture this in the south of France.
4. Coloured Cardigan + Denim Shorts
Style Notes: This coral cardigan and denim shorts combo is giving major French girl vibes. Tamara's pairing of sleek black mules keeps everything feeling grown-up and sophisticated—it's the kind of effortless pairing that looks like you just threw it on.
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Just gorgeous.
Washed blue denim shorts will always be in rotation for me.
I'm picturing these with so many outfits—from day to night.
Black handbags don't just belong in autumn and winter.
5. Little White Dress + Basket Bag
Style Notes: It doesn't get much more charming (and as such, much more Provence) than a white dress with romantic ruffle details—it's like wearing a little piece of poetry. The woven basket bag and those pop of colour ballerinas elevate the whole look from sweet to absolutely divine. Perfect for wandering through lavender fields or sipping rosé at a village café.
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With trainers, espadrilles, ballet flats, kitten heels—whatever you fancy.
The sweetest shade of pink.
Possibly my favourite basket bag (and that's high praise).
The perfect finishing touch.
