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I'm Freaking Out—This Iconic 2000s Bag Was Just Brought Back From the Archives


New York is the city that never sleeps, and that couldn't be truer during fashion week. Between runway shows, celeb sightings, and VIP parties, the city is buzzing 24/7 during this biannual event. This year, one thing fashion people—especially handbag connoisseurs—can't stop talking about is the return of GUESS's Camden handbag ($128). You heard that right: GUESS brought back this iconic Y2K style directly from its archives, just in time for fashion's biggest week. With its timeless design and elevated gold hardware, this bag's return has people talking. Whether you're eyeing the brown, black, or shearling iteration, the Camden's versatility makes outfit planning a whole lot easier—a lifesaver when you're running around the city all day and night.
The Camden is occupying a lot of my brain space right now, but if you were to stop there, you'd be missing out. GUESS just dropped a ton of new pieces that'll tempt even the most disciplined shopper to hit "add to cart." With classic silhouettes, sleek tailoring, and rich textures, these are your everyday staples—but better. Ready to shop? Keep scrolling for my top picks.

Emma is a beauty editor on the branded content team. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.