I Researched Every Fall 2023 Trend—These 5 Are Clearly the Most Important

Sponsor Content Created With Cartier

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With Fashion Month in full swing, there's no better time to talk about this season's must-know trends. And there are a lot of them. Who What Wear's Fall Trend Report highlights the top trends spotted on the runways, but I'm here to help guide you toward the ones actually worth investing in. I'm all about finding that perfect balance between realistic and aspirational style, which was the inspiration for the fall trend shoot. I narrowed down the list to just five trends that I believe you'll want to wear over and over again this season. Trust me—you'll regret skipping these.

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As a '90s kid who grew up idolizing Jennifer Aniston and Gwyneth Paltrow, I'm excited that the minimalistic attire they so famously wore during that decade is back in a major way. There's an emphasis on clean lines, simple silhouettes, and elevated basics right now. I chose to style these baggy jeans (opt for a low rise if you really want to lean into the '90s vibe) with a crisp button-down, timeless camel trench, and very of-the-times thong sandals. When the temps drop a bit more, I'll swap in ballet flats or heeled pointed-toe boots, but the classic leather shoulder bag, skinny belt, and classic watch from Cartier will not be going anywhere.

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September always has that back-to-school energy, so it's only fitting that the prep trend is huge for fall. It's getting an upgrade with classic elements that remind us of school uniforms such as miniskirts, blazers, skinny ties, and collared shirts combined with modern styling like doubled-up sweaters and platform loafers. I love a statement accessory with a neutral look, and this structured green leather bag really pops.

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Red is officially the color trend of 2023. Everyone was wearing it head-to-toe (we even saw red shoes) for spring and summer, and the momentum isn't stopping anytime soon. A matching set like this suit or a slip skirt and chunky sweater is the easiest way to tap into the trend. For a bolder look, add red accessories like this chain-strap bag and these patent pumps. I'll also be investing in red ballet flats and red socks to wear with my sneakers because more is, in fact, more.

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Another decade that's infiltrating this season's fashion scene is the '80s, specifically the bold power suits women wore to the office during that era. Expect to see lots of dramatic padded shoulders, pinched waists, wide-leg pants, and pencil skirts. This pinstripe suit paired with a structured leather top-handle bag means business whether or not you're wearing this look to work.

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Everyone from Saint Laurent to Khaite to Brandon Maxwell was showing full leather outfits this season, and I'm so here for it. An all-black leather look is so chic, and I like the slightly softer vibe that a cropped jacket and midi skirt add to the otherwise edgy trend. To really lean in, style this outfit with black leather boots and a handbag. (How cute is this micro bag from Cartier?)

Photographer: Emman Montalvan

Stylist: Christian Stroble

Makeup Artist and Hairstylist: Zaheer Sukhnandan

VP of Creative: Alexa Wiley 

Fashion Director: Michaela Bushkin

Associate Fashion Director, Branded Content

Michaela Bushkin is the associate fashion director on the branded content team. She is based in Los Angeles and is going on her sixth year at Who What Wear. Michaela has always worked in the content world, previously at Whalerock and The Zoe Report. Her current role involves executing content, photo shoots, and events for fashion brands from retailers to luxury designers and everything in between. She spends her free time online shopping (or "researching" as she likes to call it), reading at the beach, and trying as many new restaurants in L.A. as possible.