With a hint of the ol' Buffalo Boots about them, Eytys are really pushing the boundaries when it comes to platform styles: Its Angel sneakers (a particularly popular and now-staple choice) looked hefty enough, but the bovver-scale of the latest addition, Halo, throw them into the shade. With super-stacked zig-zagging soles, hiking-boot lace-ups and rendered in stormy, dark colours, these are not messing around and are expected to sell like crazy.
According to Google Trends, there was a sharp increase in January this year for people searching for Eytys online, which coincided with its most mainstream moment to date: a collaboration with fellow Scandi fashion purveyor, H&M. Over the summer an increase in searches of 48% has been documented by fashion search engine Lyst.
With this autumn's trend for combat-style boots and utilitarian looks trending across both luxury quarters and the high street, we predict it could be the brand's biggest season yet. Keep scrolling to see who is wearing Eytys, where to buy them and the key styles we'd be likely to invest in.