I'm a Trend Expert—These Sunglass Shapes Will Be the Biggest in 2023


(Image credit: @champagnemani)

You can’t go wrong with the classics when it comes to sunglasses. You know, aviator, round, and even cat-eye silhouettes. Well, if you’re interested in refreshing your sunglasses game with a style that will feel particularly relevant and forward, the new It shapes are coming your way below. 

On that note, Sunglass Hut trend expert Heather Feldman, offered up the shapes she deems the trending styles for 2023. If you keep scrolling, you’ll uncover visual and styling inspiration showcasing the new must-have sunglasses, along with intel from Feldman. Naturally, you’ll find shopping recommendations from Sunglass Hut. If you go a bit further, you’ll also notice even more cool sunglasses that could be worth adding to your rotation.

Dopamine Daydream


(Image credit: @nnennaechem)

"Products that give us a sense of optimism (evolution of dopamine dressing) are trending with playful designs, '90s/2000s revival, vibrant colorways, artsy executions, digital hues, sparkles… We’re planning on seeing lots of colorful monochrome transparencies in eyewear." — Feldman

Minimal Reworked


(Image credit: @emilisindlev)

"Metal frames are back, silver especially. Neutral color palette, sheer skin tone silhouettes, pastels, nature-inspired materials/patterns, classic shapes, smart details, comfortable yet luxurious. The opposite end of the spectrum from the euphoric trend story. These styles are updates on staples and wonderfully familiar. Big return of double bridge styles." — Feldman

Everyday Active Appeal


(Image credit: @champagnemani)

"The blending realms of fashion and sport will trudge forward into 2023, and we will continue to see the outdoors as a major influence in style and colors for eyewear. As sporty wrap frames increasingly become an everyday accessory, many variations enter the mainstream. Utilizing softer or bolder color palettes, more fluid silhouettes, embellishments, tinted lenses, and transparent frames. Luxe wraps will maintain trending power, and we will continue to see new variations on the trend, playing on construction, size, and lens. Soft mirror lenses are definitely up-trending thanks to this active aesthetic." — Feldman

Next, check out more stylish sunglasses.

Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.