29 Exciting Summer Finds That Are 100% Main-Character Vibes

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(Image credit: @soleneoj)

You may have noticed a new term roaming the internet streets. The phrase "main-character energy" has lit up TikTok and other social media apps and means quite literally what it sounds like: If life were a movie, that person would have the starring role or be the main character. In internet speak, it's a compliment of the highest regard. It's used when someone or something is so impactful it demands to be the center of attention. And in the context of fashion, it's the ultimate praise. The below fashion finds are just that. 

It's really no surprise that some of this season's big trends embody main-character energy to its fullest. Bold prints, risqué and sheer cuts, and Y2K style are nothing short of daring and controversial. So naturally, as a trend enthusiast, almost everything on my current shopping wish list could only be described as worthy of being the protagonist. If you're ready to be the star of the show, keep scrolling below to shop 29 exhilarating fashion finds.

Next up: I'm Someone Who Keeps Up With Trends, and I Can't Wait to Try These 6

Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.