Why Everyone Will Soon Be Shopping at Forever 21

Forever 21 is changing its game. As Racked pointed out via The Wall Street Journal, the retailer is focusing on an older demographic now (not just tweens) by stocking the store with "more-forgiving fits and more sophisticated looks."

"We’ve been working hard to break down that barrier of age with our brand," Forever 21 Vice President of Merchandising Linda Chang told WSJ. "Part of it has to do with overcoming the stigma of our name—Forever 21." The brand is also starting to stock its stores with different brands like Happy Socks BOY London to appeal to customers. So interesting.

Love what Forever 21 currently offers? Keep scrolling to shop a few of our favourite finds of the moment. 


Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.