So Here's the Only Way I'll Wear My Jeans This Year

There's no question about it—denim is the big trend of 2021. From the rise of heritage brands to a backlash against skinny jeans (sorry, but baggy and looser fits are where it's at), there's a whole new world of denim-related ideas to get acquainted with. Over the past few weeks, we've seen a sharp increase in denim items infiltrating the new-in sections of our favourite affordable retailers, and even the most highbrow of high-fashion houses are betting on this humble textile for the season ahead. My Instagram feed is full of the stuff, and it's come to give last year's loungewear a run for its money.

It seems counter-intuitive that during a time when we've all been seeking comfort from our clothes denim would play such an important role, but jeans (and their many denim-rendered siblings) are very much on the agenda for spring and beyond. As assistant editor Elinor Block stated in her recent denim report, searches for jeans on Lyst are up by 23% in the last month. Many luxury stores told us on multiple occasions throughout 2020 that denim sales were surprisingly strong. Cult cuts are already popping up (looking at you, Agolde Criss Cross), and I'm here to talk about a particular denim-centric outfit that is proving to be one of the season's coolest-looking and most reliable ways to get dressed: double denim.

The difference for double denim in 2021? It's all about blue hues. Whether shirt and skirt or jacket tucked into jeans, true blue shades worn together is what looks most current. Keep scrolling for the double-denim outfits that have caught my eye.


(Image credit: @spicy.mayo)

Style Notes: Perhaps one of my favourite looks of 2021 thus far, Yaminah's sherpa-jacket–and–straight-leg-jeans combo is simple but very effective. Perhaps it's the subtle unbuttoning of her jacket, or maybe it's the addition of interesting accessories—either way, I'm digging it.


(Image credit: @jen_wonders)

Style Notes: This kind of raw indigo blue is really trending again, and it does look extra chic with tan accessories.


(Image credit: @hodanyousuf)

Style Notes: You can do double denim in unexpected ways, like Hodan shows you here with her mismatched jeans and denim bag. 


(Image credit: @laurennicolefk)

Style Notes: Your skinny jeans aren't over, no matter how popular looser fits become. And they'll always look nice with a denim shirt and ankle boots á la Lauren.


(Image credit: @louloudesaison)

Style Notes: However, I do recommend trying everything oversize and seeing how chic you feel—it works.


(Image credit: @lindatol_)

Style Notes: Denim ensembles don't have to be severe—you can add something dainty into the mix, like a frilled collar, and still look 100% chill.


(Image credit: @majawyh)

Style Notes: Maja's pared-back uniform just never gets old—try an oversize shirt, straight-leg jeans, and chunky boots for the win.


(Image credit: @oumaymaboumeshouli)

Style Notes: Tucking denim jackets into jeans is a microtrend within a trend. You're going to see a lot more of this in 2021.


(Image credit: @sylviemus_)

Style Notes: Denim pencil skirts are most definitely back, and they look really sharp with a mismatched jean shirt.


(Image credit: @kellouhar)

Style Notes: When double denim just isn't enough, do triple!


(Image credit: @monikh)

Style Notes: Super-dark washes are great when you want your denim look to seem that little bit more grown-up.


(Image credit: @nellblock)

Style Notes: Cutting off a denim shirt to turn it into a layering tool is an idea I'll be stealing off Who What Wear team member Nell.


(Image credit: @celmatique)

Style Notes: Your double-denim look doesn't have to be basic. Here, Celeste takes the idea to the max with her floral and checkerboard two-piece. Cute.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.