Buh-Bye, Boring Underwear! These 10 Designer Lingerie Brands Are Taking Over

I decided that it was time to hold my wardrobe to a higher standard. When something is damaged, I toss it. Stained? I toss it. Doesn't fit? Boring? Bye! This is a confrontation I had with my underwear bin recently. While I like to hold onto boring styles that maybe don't match my standards for that time of the month, it was time for even them to go. If you live in a world of abundance, everything you get rid of will be replaced with something better.

After discovering these designer lingerie brands, I know what's next for my collection. Investing in quality underwear takes your confidence to the next level. Whenever I wake up in the morning and put on a matching lingerie set, I feel so empowered to take on the day. It almost promises that I have a good one. I'm always looking for new opportunities to stock up on underwear, and these 10 brands are worth considering.

1. Coco De Mer


(Image credit: @cocodemeruk)

Coco de Mer is a luxury lingerie brand that will make your jaw drop. Their designs exude sensuality and sophistication with their meticulously crafted that always feel way more fun than what's on the market.

2. Cou Cou Intimates


(Image credit: @coucouintimates)

Cou Cou Intimates was founded with a mission to make your underwear bin way more fun. Its designs are built to honor comfort and highlight style effortlessly. I love that its thoughtfully designed pieces embrace individuality, allowing women to feel confident and empowered in their skin.

3. Eres


(Image credit: @eres)

Eres is a minimalist lingerie brand known by the fashion crowd for its timeless elegance and impeccable craftsmanship. With a focus on high-quality fabrics and minimal aesthetics, this brand is the definition of sophistication.

4. I.D. Sarrieri


(Image credit: @shhtephs)

I recently discovered that I.D. Sarrieri has a rich heritage dating back to the 1950s, and I'm obsessed with that fun fact. The intricate lacework always draws me in as it offers women a blend of elegance, sensuality, and comfort.

5. Fleur Du Mal


(Image credit: @fleurdumalnyc)

Fleur du Mal might just become the prettiest thing in your closet. They always find a way to push the boundaries with daring designs and luxurious fabrics. 

6. Agent Provocateur


(Image credit: @agentprovocateur)

Agent Provocateur is probably one of the most iconic designer lingerie brands. With a perfect blend of allure, craftsmanship, and provocative charm, they've won the hearts of many women. 

7. Journelle


(Image credit: @shopjournelle)

Journelle is basically the Sephora of lingerie. They've perfected the curation of amazing lingerie brands while simultaneously serving up a brand of their own that is striking. I love how they've effortlessly combined comfort, style, and sensuality.

8. Kiki De Montparnasse


(Image credit: @kikidemontparnasse)

Kiki de Montparnasse focuses on fine craftsmanship and exquisite designs that have caught the eyes of fashion editors for years. It was one of the first brands I was introduced to upon starting my career, and I've owned items from them ever since and am a long-time fan.

9. Simone Pérèle


(Image credit: @simoneperele_america)

Simone Pérèle embraces the essence of French elegance and femininity. I love seeing their luxurious fabrics, intricate lacework, and impeccable fit come together to create a work of art.

10. La Perla


(Image credit: @laperlalingerie)

La Perla is a lingerie brand that makes you feel like a true goddess. Their designs are elevated and sophisticated. They feel like they should be a part of your capsule wardrobe.

Up Next: 10 Easy Summer Outfits That Are Probably Already Hanging in Your Closet

Associate Editor

Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to Bazaar.com, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, rollerblading through New York City traffic, or exploring the latest luxury vintage boutique.