These Will Be the Most Important Designer Bags of 2020

Meet Lisa Aiken, fashion director of Moda Operandi and one of our style icons here at Who What Wear. Lisa is championed within the industry for setting trends and spotting new designers like it's no one's business. No, really—if there's a cool new brand or rising trend, she's not only already wearing it but has also edited it into Moda Operandi's shopping selection for all to enjoy.

Since we're always looking to Lisa for our next shopping move, we're thrilled she's agreed to join us as a columnist on the site, serving the latest and greatest when it comes to trends, style, and shopping. Today, it is with great honor and excitement that we welcome her as she discusses the designer bags she is predicting will be extremely popular in 2020.

Ahead, follow along as she walks us through the five designer bags to know come next year, and preorder the bags from Moda Operandi, should you not be able to resist getting your hands on them.

Designer Bags 2020



Loewe Balloon Bag

Loewe is a brand that turns out hit after hit. Joining other cult favorites like the Gate and Puzzle, the Ballon bag is next. Debuting for Spring on the runway, it's like a cross body drawstring, but it's fairly constructed. It's sure to be spotted across the street style set and all across your feed.

Paco Rabanne 1969 Bag

Paco Rabanne's 1969 bag gained attention this year and shows no signs of slowing down. As the ultimate disco bag, it's been around since 1969, attesting its longevity. Utterly modern, it's the cool girl's less-stuffy option for evening. 

Staud Island Tote

Right out of pre-fall market, I fell in love with the Island tote from Staud. It's epic and oversize in a season all about large silhouettes. A perfect relaxed tote that's big but not heavy, and practical but still fashion.

Mark Cross Susanna

The Susana bag from Mark Cross won't be the bag seen everywhere, but it is the bag that will live on in your wardrobe for years to come and still feel chic. Surprisingly roomy and exceptional well-made, Cross does heritage so well. Take my Grace bag, for example—I still have it after seven years, and it's a classic in its own right.

Bottega Veneta Jodie

The Jodie from Bottega feels very much like old Bottega, thanks to the iconic weave. Giant or mini, it feels of the moment but heritage, which is the best thing when you invest in a designer handbag. Go wild on the color—orange is feeling oddly neutral.

Shop iconic designer bags from 2019:

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