I Specialize In "Faux-Expensive"—These Are My Cozy Fall Picks From H&M

Affordable winter neutral trend



I have just a few pieces of style advice for you as we head into winter. Firstly, don't sleep on the neutral trend. I'm leaning into these low-key, easy-to-wear colors for all the same reasons I preached over summer: The sense of timelessness (very apt for 2020, aka the year that will seemingly never end); the inherent mix- and matchy-ness; the feeling of much-needed calmness I now feel when I open my wardrobe and am greeted by a sea of classic shades. It's just all so effortless, and with the right mix of textures, it looks expensive

When it comes to clothing that punches above its price tag, H&M Divided's winter drop might just be the best on the internet right now. My second piece of advice? Start your new season shopping here, where all these trending moments are $70 or less. As a passionate advocate for shackets (another important fall trend), I'm pleased to confirm that there's a particularly good one in the mix. Keep scrolling to see what else is on offer, and—such is the way with H&M—you'll definitely want to shop before things sell out.

The color palette I now live my life by.

The perfect under-$50 jeans don't ex—

I like my turtlenecks like I like my denim: cropped and just a little bit slouchy.

My favorite moment from H&M this season. This perfect color, over a white turtleneck, with a light-wash jean, plus gold jewelry. *Chef's kiss.*

Oh, hello, cut-out details. I see you're trending again.

Pro-tip: This cozy, hooded, and zip-front jacket is the optional lining for all your winter jackets.

This salt-and-pepper sweater comes with a slew of five-star reviews.

Utility pants are here to stay. Play up the stitching with fresh white tops and accessories.

I am a fan of being cozy at all times.

The jacket so good, we're including it twice. Same cut but with a faux suede that feels like a whole other level of luxe.

A classic black knit is a winner on its own, but the addition of a clever little layer makes it all feel more intentional.

Here's the sheer layer that takes it up a notch—this time in black.

It seems that puff-sleeve tops will never desert us.

Mom jeans and square-toe boots. Name a more iconic fall combo.

A velvety mock neck to add to the mix of textures. Very good paired with denim and leather-look separates if you're in the mood to feel just a touch more elevated.