I Specialize In "Faux-Expensive"—These Are My Cozy Fall Picks From H&M


(Image credit: H&M)

I have just a few pieces of style advice for you as we head into winter. Firstly, don't sleep on the neutral trend. I'm leaning into these low-key, easy-to-wear colors for all the same reasons I preached over summer: The sense of timelessness (very apt for 2020, aka the year that will seemingly never end); the inherent mix- and matchy-ness; the feeling of much-needed calmness I now feel when I open my wardrobe and am greeted by a sea of classic shades. It's just all so effortless, and with the right mix of textures, it looks expensive

When it comes to clothing that punches above its price tag, H&M Divided's winter drop might just be the best on the internet right now. My second piece of advice? Start your new season shopping here, where all these trending moments are $70 or less. As a passionate advocate for shackets (another important fall trend), I'm pleased to confirm that there's a particularly good one in the mix. Keep scrolling to see what else is on offer, and—such is the way with H&M—you'll definitely want to shop before things sell out.

Natalie Cantell
Executive Director, Brand Studio

Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had⁠! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.