The 10 Most-Wanted Face Masks and Their *Way* Less Expensive Dupes

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(Image credit: @januaryjones)

Face masks are probably my favorite category of skincare. In fact, if you saw the overflowing contents of every single storage space in my tiny L.A. apartment, you'd quickly realize my "the limit does not exist" philosophy when it comes to hoarding face masks of all varieties. Whether my skin needs an immediate top-up of glow and hydration before a night out or I simply want to marinate in a moment of luxury during a bath or binge TV session, a face mask is always my ride-or-die solution. That said, some of my favorites definitely ding in at alarmingly high price points. 

One thing I love about the industry right now is the ever-evolving innovation, and while some of the best products are indeed the most expensive, there are tons of brands debuting budget-friendly formulas that deliver equally gratifying results in the skin department. And face masks are no exception! Below, I'm sharing 10 of the most expensive and indulgent face masks (which I do feel are worth it if you have the monetary bandwidth) in addition to their super-satisfying dupes. Behold, 10 complexion-transforming face masks that rival their significantly more expensive counterparts. Keep scrolling! 

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.