21 New Pieces Our Fashion Friends Are Losing It Over Right Now

There are many ways to predict what could be a smash hit each season, but for all the runway shows, lookbooks, street style images, and viral Instagram trends that present themselves, one thing is always certain: The people paid to decide upfront what will sit on a shop-floor or e-commerce site know best.

These are the talented buyers so attuned to understanding what you want before you even know you want it, and for that reason, we think it’s imperative to check in with our It item–hunting friends making those major decisions behind the scenes. What they fell in love with (or made sensible, analytics-based choices on) way back in February when designers offered up their fall 2018 collections are now coming into play. So which trends and key items did they put their business behind? What has already captured the interest of keen shoppers?

Opening Images: @lisa.aiken, Gang of Earlybirds, @louloudesaison, and Net-a-Porter

This post originally appeared on Who What Wear UK. Next up: the autumn outfit ideas worth copying.