I've Spent Years Trying "Brown Girl–Friendly" Products—These 27 Passed My Test

As a brown girl, finding products that work with my skin tone and type can be a little tricky. Growing up, the beauty world was vastly different than it is today. My options were quite slim with everything from foundation colors to lip products. Even with the large variety there is today, I still find myself disappointed in many products that leave my skin feeling chalky and looking ashy, even when the product promises the opposite. I feel like I always have to walk out of Sephora or a drugstore with a beauty product in hand, and it's time I finally share all the results from everything I've test-driven over the years.

From the perfect nude lipstick to the foundation that has shades for everyone, these brown girl–friendly beauty products need to be acknowledged. Without further ado, I give you 27 makeup, skincare, and haircare items that check all my boxes.

Next, Bridgerton Season 2 Was a Refreshing Turn for South Asian Beauty—Here's Why

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.