Fashion People Don't Go on Vacation Without Packing These 8 Brands

Right now, it feels like the entire fashion crowd is flitting all over the world on their chic vacations. My social media feeds are absolutely flooded with the galleries the style set is posting of their boat days, hotel-room views, and photogenic outdoor dinners. While I may not be planning an epic vacation anytime soon, I'm taking notes on all the stylish ones that I'm living vicariously through online. I've already outlined where they're traveling to and even where they're staying and dining, so now, I'm highlighting what exactly is going in their suitcases.

Here, I'm pointing out the best vacation clothing brands that no fashion person would dare forget to bring along. With a slew of fans that include A-listers, editors, influencers, and more, these eight labels are officially defining the cool-girl vacation wardrobe of 2022. Keep reading to discover (and shop) them all.



With a fan base including Bella Hadid and Dua Lipa, there's no question that Louisa Ballou has officially reached cult status. Known for its high-saturation tropical prints, cool cutouts, and asymmetrical silhouettes, this is the label outfitting fashion-person vacations worldwide.



There are bikinis and then there are Isa Boulder bikinis. The Balinese label deserves a category all its own for its signature pearlescent finish, ruching details, and cool use of underwire. The matching sets are a fashion-insider staple for any trip to the beach.



There are cutout dresses, and then there are Christopher Esber cutout dresses. The Australian label, whose skin-baring silhouettes are some of the most elevated you'll find, is rightfully deserving of a category all its own.



You'll find everyone from Hailey Bieber to Rosie Huntington-Whiteley wearing Cult Gaia year-round, but the brand really shines during vacation season, when its stunning dresses and architecture-inspired accessories make the biggest impact. 



Hunza G's one-size-fits-most fabric pretty much molds to your body, so it's no surprise that fashion people are extremely loyal to the comfortable and cool swimsuits.

Although Mirror Palais is based in downtown NYC, a dreamy vacation aesthetic is embedded in its brand DNA. Whether it's the perpetually-sold-out bikinis or any of the otherworldly dresses (Emily Ratajkowski wore one on vacation in Italy last summer), Mirror Palais isn't just good for a getaway—it's an entire vacation mood board.



Serenely minimal and delightfully easy to wear, Matteau has captured—and held—the attention of the fashion set for several summers. While the timeless and '90s-inspired swimwear tends to be the main draw, the label's airy cotton dresses are not to be glossed over.



Vacation is a state of mind, according to L.A.-based label Ciao Lucia. Each of the vintage-inspired pieces looks like it could have been plucked out of a movie set in 1960s Italy—pretty, delicate, and timeless.