Fashion People Don't Go on Vacation Without Packing These 8 Brands
Right now, it feels like the entire fashion crowd is flitting all over the world on their chic vacations. My social media feeds are absolutely flooded with the galleries the style set is posting of their boat days, hotel-room views, and photogenic outdoor dinners. While I may not be planning an epic vacation anytime soon, I'm taking notes on all the stylish ones that I'm living vicariously through online. I've already outlined where they're traveling to and even where they're staying and dining, so now, I'm highlighting what exactly is going in their suitcases.
Here, I'm pointing out the best vacation clothing brands that no fashion person would dare forget to bring along. With a slew of fans that include A-listers, editors, influencers, and more, these eight labels are officially defining the cool-girl vacation wardrobe of 2022. Keep reading to discover (and shop) them all.
With a fan base including Bella Hadid and Dua Lipa, there's no question that Louisa Ballou has officially reached cult status. Known for its high-saturation tropical prints, cool cutouts, and asymmetrical silhouettes, this is the label outfitting fashion-person vacations worldwide.
There are bikinis and then there are Isa Boulder bikinis. The Balinese label deserves a category all its own for its signature pearlescent finish, ruching details, and cool use of underwire. The matching sets are a fashion-insider staple for any trip to the beach.
There are cutout dresses, and then there are Christopher Esber cutout dresses. The Australian label, whose skin-baring silhouettes are some of the most elevated you'll find, is rightfully deserving of a category all its own.
You'll find everyone from Hailey Bieber to Rosie Huntington-Whiteley wearing Cult Gaia year-round, but the brand really shines during vacation season, when its stunning dresses and architecture-inspired accessories make the biggest impact.
Shop the matching Zoey Bikini Bottoms ($149).
Hunza G's one-size-fits-most fabric pretty much molds to your body, so it's no surprise that fashion people are extremely loyal to the comfortable and cool swimsuits.
Although Mirror Palais is based in downtown NYC, a dreamy vacation aesthetic is embedded in its brand DNA. Whether it's the perpetually-sold-out bikinis or any of the otherworldly dresses (Emily Ratajkowski wore one on vacation in Italy last summer), Mirror Palais isn't just good for a getaway—it's an entire vacation mood board.
Serenely minimal and delightfully easy to wear, Matteau has captured—and held—the attention of the fashion set for several summers. While the timeless and '90s-inspired swimwear tends to be the main draw, the label's airy cotton dresses are not to be glossed over.
Vacation is a state of mind, according to L.A.-based label Ciao Lucia. Each of the vintage-inspired pieces looks like it could have been plucked out of a movie set in 1960s Italy—pretty, delicate, and timeless.
Speaking of vacations, this uncomplicated sandal trend is 100% worth packing.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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