I'm a Fashion Editor, and This Is What I've Bought From Sephora in 2019


(Image credit: @allypayer)

True story: I'm a fashion editor who loves Sephora as much as she loves Zara. (If you want proof, I'm a Sephora Rouge member, which I'm slightly hesitant to admit.) My love of beauty products certainly isn't new, but it has gotten significantly more expensive as I've gotten older and my beauty requirements and routine have expanded (for context, I'm 34). That said, in some ways, I'm a bit low-maintenance. For example, my hair routine consists of blowdrying it until my arm gets tired, and wearing eyeliner is the bane of my existence. 

I've always preferred a very natural look, so I gravitate toward products that help me to achieve that, and I rarely buy anything without reading a handful of both good and bad reviews. My Sephora order history thus far this year mostly consists of pretty makeup that's appropriate for spring and summer, with a few cult skin and hair products thrown in the mix. Oh, and I prefer the packaging to be as aesthetically appealing as it is effective (just being honest here).

Keep scrolling for this fashion editor's 2019 Sephora purchases. 

Next up, what Gwyneth Paltrow's makeup artist buys for her from Sephora.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.