Jul 28, 2018

And the #1 Denim Trend People Are Buying Off of Instagram Is…

by Gina Marinelli

We’re not novices when it comes to shopping off of Instagram. In fact, you’ll find that pretty much all Who What Wear editors have a folder of liked and saved images in their personal accounts from where they’re scoping out their favorite new brands. But we gathered a bit of intel with the help of LiketoKnow.it to not only identify what jeans have been selling best on Instagram this summer, but which denim trends are clearly still a crowd favorite.

Specifically, we asked LiketoKnow.it—an app that allows a user to easily click over from their favorite influencers to the exact products on their feeds—to track down which jeans are selling best. As a liaison between the two, it reported back that the data shows five trends come out on top: cutoff shorts, embellished jeans, high-waisted jeans, distressed jeans, and cropped jeans.

However, in taking a look at a few of the “top sellers in each category,” LiketoKnow.it pointed out, we noticed another trend of denim that’s very obviously still reigning supreme. Enter: skinny jeans.

Scroll on below to see (and shop) the top eight denim pieces everyone’s buying on Instagram, as well as the influencers who are helping to make it happen.

Cutoff Shorts

1/21

I am now a full on tweaker from this latte ???? And I asked for no lid, no straw, I know, still lame ???? first purchased coffee in forever though so giving myself a pass ????#excusesareuseless / Outfit deets http://liketk.it/2wHo5 #liketkit #missoma #sezane #shopbop #providenceri

A post shared by Jess ~ Newport, RI (@jessannkirby) on Jul 24, 2018 at 1:31pm PDT

2/21

Agolde Dee Ultra High Rise Shorts ($128)

Available in sizes 23 to 28.

3/21

Love this stripe tee and it’s super stretch and soft! Shop my daily looks by following me on the LIKEtoKNOW.it app http://liketk.it/2vYUW #liketkit @liketoknow.it #wiw #ootd

A post shared by Becky Hillyard // Cella Jane (@cellajaneblog) on Jun 1, 2018 at 7:33am PDT

4/21

Agolde Parker Loose Fit Cutoff Shorts ($128)

Available in sizes 23 to 28.

Cropped Ankle Jeans

5/21

New on Fashion Jackson! Obsessed with these olive green skinny jeans ❥ Download the LIKEtoKNOW.it app to shop this pic via screenshot @liketoknow.it http://liketk.it/2w0XR #liketkit #LTKstyletip #LTKunder100 #streetstyle #chanel #nordstrom ???? @beckleyco

A post shared by Amy Jackson // Fashion Jackson (@fashion_jackson) on Jun 4, 2018 at 5:49am PDT

6/21

Frame Le High Ankle Skinny Jeans ($189)

Available in sizes 23 to 33.

Embellished Denim

7/21

the morning light in Provence is the warmest shade of gold. ????✨???? spent our last day in France touring the @loccitaneusa laboratories, meeting the founder of the brand Olivier Baussan, and having dinner in an olive vineyard. thank you so much to our L’Occitane family for hosting us this week. can’t wait to share it all on my blog! ???? we’re not headed home just yet! stay tuned to my IG stories to see where we’re off to next... // my ruffle bodysuit is $35 and comes in white! plus, i’m obsessed with these floral print jeans ???? {splurge piece!}. shop my exact look with the @liketoknow.it app or click the shop tab on my site! http://liketk.it/2wwSK #liketkit @liketoknow.it #LTKcurves #LTKunder50 #sassyredlipsticktravels #provence #loccitane #loveloccitane #summerinprovence

A post shared by sarah tripp (@sassyredlipstick) on Jul 13, 2018 at 7:30am PDT

8/21

La Vie Rebecca Taylor Beatrice Embroidered Crop Straight Leg Jeans ($295)

Available in sizes 24 to 32.

Distressed Denim

9/21

1. This jacket gives me LIFE 2. The kitchen is still a disaster... going to clean it now ???? 3. I will wear this exact outfit multiple times a week from now on ???? 4. There’s a new blog post up on littleblondebook.com today ???? http://liketk.it/2uYSv #liketkit @liketoknow.it

A post shared by Taylor Morgan (@littleblondebook) on Mar 14, 2018 at 7:33am PDT

10/21

Levi’s 721 High Rise Distressed Skinny Jeans ($88)

Available in sizes 24 to 32.

11/21

*GIVEAWAY CLOSED* congrats to our winner @soleniceburress ! thank you to all who participated! ???? @liketoknow.it http://liketk.it/2vR08 #LTKshoecrush #liketkit

A post shared by lauren kay (@laurenkaysims) on May 22, 2018 at 6:01pm PDT

12/21

Blank Denim Distressed Skinny Jeans ($88)

Available in sizes 24 to 31.

13/21

Do I look serious in this pic? Because I was thinking v seriously about chowing down on some pasta ???????????? we had the BEST meal tonight at a little Italian place! P.S. both my outfit & my mom’s are included in the Nordstrom Anniversary Sale ???? For outfit details, click the “shop” tab on my blog (www.southerncurlsandpearls.com) or follow me in the @liketoknow.it app! http://liketk.it/2wAsr #nsale #nordstromanniversarysale #nordstrom #happymonday #monday #italian #pasta #louisvuitton #americanstyle #momanddaughter #bestfriend

A post shared by Caitlin Covington (@cmcoving) on Jul 16, 2018 at 7:04pm PDT

14/21

Articles of Society Heather High Waist Distressed Skinny Jeans ~~( $68)~~ $45

Available in sizes 28 to 30.

High-Waisted Denim

15/21

Feeling so much better! Patience is always key! And so is a good shaping tank from @yummieofficial This tank is life changing! My stomach hasn’t looked this flat since my before my first baby! Catch my stories for the full spill on how life changing this tank is! #sponsored #yummietothecore http://liketk.it/2wA2v @liketoknow.it #liketkit #LTKunder50 #LTKstyletip #LTKitbag #LTKshoecrush #LTKsalealert #LTKunder100 Screenshot this pic to get shoppable product details with the LIKEtoKNOW.it app . . . . #whowhatwearing #madewell #summerstyle #inspiredbyinstyle #aboutalook #stylemacarons #blackgirlswhoblog

A post shared by N E W T E X A C A L I (@newtexacali) on Jul 16, 2018 at 1:00pm PDT

16/21