30 of the Best Secret Prime Day Deals That I Almost Missed

Prime Day is officially here. While Amazon has so many unique products to discover, the thousands of discounted goods can be overwhelming to sift through. And naturally, some of the best items can slip through the cracks. Well, you’re in luck because I’ve uncovered some stellar Prime Day finds, including some of the best beauty and fashion goods, and included them below.
Ahead, expect pretty clothing styles you’ll wear on repeat, chic accessories, cool beauty finds, and so much more. Whether you’re looking for a new denim jacket or a lovely swimsuit, there’s definitely something for everyone. Keep scrolling to cash in on these deals before they sell out.
This post was published at an earlier date and has since been updated.

Chinazor "Chichi" Offor is a Georgia-born, Los Angeles–based associate editor who relocated from Brooklyn, New York, and joined Who What Wear's West Coast office in 2022. At WWW, she utilizes over 10 years of editorial experience to dish out shopping advice to the masses and analyze key pop-cultural moments. Chichi previously worked at Refinery29, where she helped revolutionize the brand’s plus-size and inclusive fashion coverage. In her spare time, she’s keeping up with the latest movie releases, enjoying a relaxing day at the spa, or obsessing over her latest ADHD-fueled hyperfixation (e.g., Jesse McCartney's underrated career, the negative effects of bicoastal intellectual elitism, and Gen Z’s loneliness epidemic). You can find her online @thechichio on Instagram.
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret Skipping
Elevated basics, celeb dupes, luxe-like styles, and more on sale.
-
If You Have Amazon Prime Day FOMO, See What Our Fashion and Beauty Editors Actually Bought This Year
The sale ends today.
-
Last Call: These 5 Amazon Prime Deals Are the Best of the Best
It's your last chance to get these amazing styles for less.
-
These Are the Sporty Basics Fashion People Wear for Summer—and They're All on Sale for Amazon Prime Day
Discounted until tomorrow.
-
No Joke: Kate Middleton's Favorite Sneaker Brand Is on Sale for Amazon Prime Day
These shoes are bound to sell out.
-
Just so You Know, *This* Is the Denim Trend New Yorkers Wear With Loafers (Sorry, Skinny Jeans)
And they're on sale right now on Amazon.
-
If You're Anti-Heels, Stand Up: 21 Stunning Flat Shoes and Sneakers on Sale for Amazon Prime Day 2025
Refresh your shoe closet for les
-
I Shop for a Living—These 30 Elevated Fashion, Beauty, and Home Décor Picks From the Amazon Prime Day Sale Have My Attention
Chic, practical, and affordable.