The Best Online Shops for Buying Bathing Suits

While we recently shared where I and our other editors like to shop IRL, when it comes to swimwear, my opinion is that it doesn’t get better than the internet. Why? Because no matter what your preferred style or budget, there’s (at least) a website out there that caters to you, without the often fruitless trip to the mall or department store. Plus, when it comes to trying on something as personal as a bikini, where better than the comfort of your own home?

As such, today I’m sharing my personal favorite sites to shop a wide range of swimwear this summer. Whether you’re looking for something classic you can count on loving for seasons to come or simply want the latest trends all our favorite bloggers are wearing on vacation as we speak, there’s a website for you below—trust me.

Start scrolling to read about the six different sites and, of course, shop a few picks from each.


Whether you’re looking for a designer piece, an affordable find, or an under-the-radar new brand, Shopbop has you covered with a colossal selection of swimwear. Plus, the site offers free three-day shipping and returns, so you can try on multiple styles or sizes at home with no consequences.


J.Crew's swimwear has somewhat of a cult following, and we can totally see why. The many, many cuts come in a range of colors and prints, all of which have a contemporary yet classic feel (like everything else the brand makes). Plus, the prices are on the lower end of the scale, making your purchase feel like a smart investment.


If you’re looking for an ultra-affordable suit that hits on all the season’s latest trends, Topshop is most certainly for you. From ruffles to smocking to Henley details, the brand has it all at a budget that your wallet will like too. Topshop has also started carrying other brand's pieces on its site, so there are even more options than ever.


Like all its other sections, Need Supply Co.'s swim selection is for the girl who wants something a little different than what everyone else is wearing. Whether it's an under-the-radar brand or an unexpected print or colorway, the bathing suits are unlike those you'd see on other sites, and that's what we love about them.


If you’re ready to splurge on a suit and want to be sure you’re buying a good one, head straight to Net-a-Porter. The site’s stamp of approval means it’s sure to be worth the purchase, and the user experience, customer service, shipping, and returns policy are all virtually unbeatable.


Last but not least, we have Revolve. Aside from being where you can find all the suits you’ve been obsessing over from virtually every blogger’s Instagram, it’s also where you can find a breakdown of the season’s swimwear trends and a range of brands and prices. Plus, the homepage is a source of endless summer style inspiration thanks to its many well-documented travels.