The Most In-the-Know Beauty People Told Me 30 Products They're Obsessing Over

I have a thing for great beauty products and find that I’m always testing out new drops—in part because of my job as an editor, and in part because I’ve always had a passion for great skincare and makeup that I can trace back to some pesky breakouts from middle school. Ever since, I’ve been interested in finding out about the coolest new products to hit the beauty scene. My most trusted source for advice? Beauty insiders.

I regularly chat with beauty people for their thoughts on the latest in the industry. From editors to estheticians to makeup artists, these insiders have access to the newest beauty-world trends and all of the coolest product drops before they launch. It’s part of their job to spend days testing out new formulas and seeing which products work for them and their clients. Always curious to know which beauty products actually live up to the hype, I asked some of the most in-the-know experts to share the best new beauty products they can’t stop using. Ahead, discover the finds they want you to know about.

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Maya Allen, beauty director, InStyle Magazine
(Image credit: @mayaalenaa)

Shop Maya's picks:

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Kathleen Hou, beauty director, The Cut
(Image credit: @kathleenhou)

Shop Kathleen's picks:

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Melanie Grant, founder, Melanie Grant Skin Health and Chanel skin expert
(Image credit: @melaniegrantskin)

Shop Melanie's picks:

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Biologique Recherche Crème Elastine (price upon request)

"I'm loving the new Creme Elastine by Biologique Recherche. It instantly hydrates whilst still feeling super lightweight and breathable on the skin. It's infused with hyaluronic acid, silk extract, and niacinamide to restore and fortify my skin."

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Sara Tan, beauty editor, co-host, Gloss Angeles podcast
(Image credit: @saratan)

Shop Sara's picks:

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Cyndle K, Chanel makeup artist
(Image credit: @cyndlekomarovski)

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Pam Arias, content creator
(Image credit: @pamarias)

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Dianna Cohen, founder and CEO, Crown Affair
(Image credit: @diannacohen)

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Jessica Monzalvo, founder, SKIN by jem and makeup artist and esthetician
(Image credit: @jembyjem)

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Jenna Rosenstein, beauty director, Bazaar.com
(Image credit: @jennarosenstein)

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Stella Simona, content creator and co-founder, Amarilo and Haati Chai
(Image credit: @stellasimona)

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Marianna Hewitt, influencer and co-founder, Summer Fridays
(Image credit: @marianna_hewitt)

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Shani Darden, celebrity esthetician
(Image credit: @shanidarden)

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Carrie Barber, owner and creative director, MAKE Beauty
(Image credit: @carrie_barber)

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Sean Garrette, licensed esthetician and global ambassador, Fenty Skin
(Image credit: @seangarrette)

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Biba de Sousa, founder and president, Biba Los Angeles
(Image credit: @bibalosangelesofficial)

Next, my favorite skincare products, hands down.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.