I Searched Every Corner of the Internet for the Best New Arrivals: 30 I Love
As the year winds down and my screen time while on vacation goes up, I have to admit that the more I scroll through my favorite retailers, the more I'm tempted to buy another shiny thing. Of course, I'm talking about the somewhat irresistible new-arrivals section from our editors' tried-and-true brands like Nordstrom, H&M, and Mango.
Maybe your wardrobe needs a little bit of fine-tuning ahead of 2024 or you're simply looking for a cute top to take the edge off. Don't worry, I've got you covered. From $20 to over $1000, these items from every corner of the internet are some of the best new arrivals you have to see, period.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
-
All the 2025 Beauty Advent Calendars Have Officially Hit the Market—Here Are the Only 20 I Recommend BuyingThese are too good to miss.
-
My Mom (53) and I (25) Pored Over Dermstore's Black Friday Sale—16 Items We Both Instantly Added to CartDeals on at-home lasers, French beauty, and more saved us $1049.
-
Every Stylish Woman Should Have This Coat Style in Her Winter WardrobeDo you own it?
-
I Write About Fashion and Found the Chicest Basics on Sale for Cyber Week at Reformation, Gap, and MadewellPrepare your shopping carts.
-
I Saved My Sister $408 With These Rich-Looking Items From H&M’s Black Friday DealsShop up to 60% off on elevated pieces.
-
Just so You Know, Zara Already Has All the Best Shoes for Winter 2025Shop before they sell out.
-
7 Affordable Winter Pieces to Build a French Look in a Few ClicksHow to dress à la Française.
-
Hailey Bieber Turned 29 in Vintage Heels and the $74 Jeans Fashion People Swear Are Better Than DesignerDon't wait—they'll go back to full price after Black Friday.
-
From Cashmere Sweaters to Leopard-Print Coats: 36 Nordstrom Items I'm Bookmarking Ahead of Black FridayThese are sure to go fast.
-
I'm the Senior Fashion Director at Shopbop—These Are the Exact Items on My Cyber Week Shopping ListCaroline Maguire's must-haves.