At Who What Wear, we have an unofficial motto we love to share with the world: Buy it once and wear it well. In a world full of fast fashion and endless trends sweeping our Instagram feed, it's no surprise our editors love to stick to the basics while experimenting with colorful bags, shoes, and accessories to make our looks feel more on-trend. If you walk into our office on any given day, you'll find a mountain of timeless, elevated neutral basics—like structured jackets, investment denim, and white T-shirts—that make up the majority of what we wear. If you're anything like me, though, wearing neutrals all day, every day can prove to be a bit daunting.
While I'm still fine-tuning my personal style at 25, I like to experiment with patterns, colors, and textures to create an untraditional look that turns heads when I'm on my way to press appointments or fashion-week events. That's why I challenged myself to wear the Who What Wear uniform for a week: chic neutrals that go with everything. My color palette over the last seven days has been nothing but white, black, khaki, blue, and gray, and I've been surprisingly shocked at how put-together and confident I've felt while stepping out in the streets of SoHo. Plus, getting ready in the morning has been an absolute breeze. Who doesn't want that?
Shop all of the best fall neutral basics below.
Outerwear
Bernardo
Double Breasted Belted Coat
You always need a cozy coat for the colder months.
H&M
Twill Trench Coat
A classic trench is never a bad idea.
Pilcro
Oversized Washed Faux-Leather Jacket
The viral Anthropologie leather jacket that almost every editor I know has.
COS
Leather-Collar Field Jacket
This jacket might be from the menswear section, but trust me, it's universally flattering.
The Frankie Shop
Quilted Padded Ripstop Jacket
This beloved quilted jacket from The Frankie Shop is a silhouette I reach for time and again when the temperatures start dipping below 70ºF.
H&M
Double-Breasted Trench Coat
Try a black trench coat this fall—you'll love it.
J.Crew
Long Barn Jacket in Waxed Cotton Twill
Chic!
H&M
Coated Jacket
I'm taking the cool-girl vibe of brat summer into fall.
Sam Edelman
Longline Wrap Coat
This coat looks so cozy.
Knitwear
Axel Arigato
Memory Relaxed Cardigan
I recently added this Axel Arigato cardigan into my fall wardrobe, and yep, it's just as good IRL as it looks online.
H&M
Fine-Knit Cardigan
Such an easy knit to throw over anything.
Zara
Basic 100% Wool Cardigan
Another WWW editor–loved fall find.
Artizia
Sunday Best Peggy Sweater
This TikTok-famous cable-knit slouchy sweater is one of the most-used in my closet.
Aritzia
Wilfred Clarette Merino Wool Polo Sweater
Miu Miu–esque.
H&M
Rib-Knit Sweater
The price on this find is too good.
Aritzia
Sunday Best Lottie Sweater
Another cable-knit dream.
Tops
Aritzia
Babaton Gallery Top
Wow, this top looks so rich.
H&M
Oversized Denim Shirt
Run, don't walk, to grab this denim shacket.
Nordstrom
Pima Cotton Blend Crewneck T-Shirt
Everyone needs a simple white tee.
Reformation
Sarai Top
Elegant, swan-like dressing is still in for this fall.
Nordstrom
Stretch Pima Cotton Long Sleeve T-Shirt
The ideal layering piece for leather jackets and cozy cardigans.
Zara
Cotton Blend Oxford Shirt
This classic button-down is a no-brainer.
Aligne
Daphne Scoop Long Waisted Blazer
Our fashion editor Jasmine and I both constantly wear this chic chocolate waistcoat with ballet slippers and jeans.
Aritzia
Babaton Citywide Top
Okay, Aritzia. I see you!
Bottoms
Hidden Jeans
Classic Cuff Wide Leg Jeans
There's nothing better than a good pair of cuffed jeans.
Madewell
Alexa Chung for Madewell Suede Mini Skirt
Alexa Chung's collection with Madewell is such a lesson in great suede dressing.
Everlane
The Utility Barrel in Corduroy
Corduroy pants just scream fall to me, so this pair of neutral barrel-legs will be on heavy repeat this September, October, and November.
Theory
Double Pleat Pant in Sleek Flannel
So chic.
Abercrombie & Fitch
Mid Rise Tailored Mini Skort
No joke, I've had this miniskirt for almost two years at this point, and thanks to the dozens of fall tights I have in my arsenal, I never get tired of it.
We The Free
Good Luck Mid-Rise Barrel Jeans
Free People's barrel jeans are legendary.
J.Crew
Pencil Midi Skirt in Four-Season Stretch
J.Crew is coming in hot with the timeless fall finds.
J.Crew
Gwyneth Slip Skirt
I'll leave you with another J.Crew favorite of mine.
Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.