At Who What Wear, we have an unofficial motto we love to share with the world: Buy it once and wear it well. In a world full of fast fashion and endless trends sweeping our Instagram feed, it's no surprise our editors love to stick to the basics while experimenting with colorful bags, shoes, and accessories to make our looks feel more on-trend. If you walk into our office on any given day, you'll find a mountain of timeless, elevated neutral basics—like structured jackets, investment denim, and white T-shirts—that make up the majority of what we wear. If you're anything like me, though, wearing neutrals all day, every day can prove to be a bit daunting.
While I'm still fine-tuning my personal style at 25, I like to experiment with patterns, colors, and textures to create an untraditional look that turns heads when I'm on my way to press appointments or fashion-week events. That's why I challenged myself to wear the Who What Wear uniform for a week: chic neutrals that go with everything. My color palette over the last seven days has been nothing but white, black, khaki, blue, and gray, and I've been surprisingly shocked at how put-together and confident I've felt while stepping out in the streets of SoHo. Plus, getting ready in the morning has been an absolute breeze. Who doesn't want that?
Shop all of the best fall neutral basics below.
Outerwear
You always need a cozy coat for the colder months.
A classic trench is never a bad idea.
The viral Anthropologie leather jacket that almost every editor I know has.
This jacket might be from the menswear section, but trust me, it's universally flattering.
This beloved quilted jacket from The Frankie Shop is a silhouette I reach for time and again when the temperatures start dipping below 70ºF.
Try a black trench coat this fall—you'll love it.
Chic!
I'm taking the cool-girl vibe of brat summer into fall.
This coat looks so cozy.
Knitwear
I recently added this Axel Arigato cardigan into my fall wardrobe, and yep, it's just as good IRL as it looks online.
Such an easy knit to throw over anything.
Another WWW editor–loved fall find.
This TikTok-famous cable-knit slouchy sweater is one of the most-used in my closet.
Miu Miu–esque.
The price on this find is too good.
Another cable-knit dream.
Tops
Wow, this top looks so rich.
Run, don't walk, to grab this denim shacket.
Everyone needs a simple white tee.
Elegant, swan-like dressing is still in for this fall.
The ideal layering piece for leather jackets and cozy cardigans.
This classic button-down is a no-brainer.
Our fashion editor Jasmine and I both constantly wear this chic chocolate waistcoat with ballet slippers and jeans.
Okay, Aritzia. I see you!
Bottoms
There's nothing better than a good pair of cuffed jeans.
Alexa Chung's collection with Madewell is such a lesson in great suede dressing.
Corduroy pants just scream fall to me, so this pair of neutral barrel-legs will be on heavy repeat this September, October, and November.
So chic.
No joke, I've had this miniskirt for almost two years at this point, and thanks to the dozens of fall tights I have in my arsenal, I never get tired of it.
Free People's barrel jeans are legendary.
J.Crew is coming in hot with the timeless fall finds.
I'll leave you with another J.Crew favorite of mine.
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We Know It's Still Summer, But This Soon-to-Be Fall It Bag Will Be on Every Cool Girl Come SeptemberGuaranteed.
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Aritzia Is a Fashion-Person Paradise—These 25 Standouts Are Now on Major SaleThe basics alone are worth checking out.
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It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret SkippingElevated basics, celeb dupes, luxe-like styles, and more on sale.
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Hailey Bieber Already Wore the Denim Outfits That Will Define Fall 2025She's always setting the trends.
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When I'm Not Shopping Amazon Prime Day, It's These Chic Deals (Ahem, J.Crew, COS, and Banana Republic)On-trend finds you won't want to miss.
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As Seen in Paris: The Two Color Trends Everyone Will Wear Together This FallDua Lipa approves.
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Not The Row, Not Khaite: The Affordable Wardrobe Basic Kendall Jenner Wears With Trousers Is on Sale on AmazonIt costs less than an iced matcha latte.
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Wow, I Just Found the Absolute Best Basics You Won't Regret Buying From Amazon's Epic Prime Day SaleDon't miss out on these deals.
