Skincare-Infused Makeup Is the Biggest Beauty Trend and I’m Here for It

While I really do love and appreciate makeup and all of its beauty, I really don’t appreciate what it does to my skin. Just one day of wearing a full-coverage base will likely leave my face dry, upset, and plagued with breakouts. You see, while most makeup is designed to make you look your best in the short term, the skin likes to breathe, and makeup doesn’t necessarily allow for that. 

While a full-coverage finish was once all anyone wanted, as years have gone on, trends have moved towards a more approachable, fresh-faced look. And we’ve been championing it from the get-go because what’s not to love about natural-looking, glowy skin? The issue, however, is that the majority of us still itch for a little bit of coverage. And thus, we enter the vicious cycle of wanting to embrace a clear complexion, disguising blemishes with breakout-inducing makeup formulas, and breaking out all over again.


(Image credit: @AYSHA.SOW)

This season, however, there’s change in the air. Just as I was growing tired of being let down by my products whenever I set out to achieve a fresh-faced glow, beauty brands upped their game. This season, I’m seeing a huge rise in makeup formulas that are infused with seriously impressive skincare ingredients.

And no, I’m not just talking about the odd hydrator to boost dewiness. I’m talking skincare powerhouses. New launches are no longer just makeup products injected with a bit of skincare goodness to make them work better—they are hybrids of genuinely great makeup products and genuinely great skincare. If you’re fed up of makeup that disagrees with your skin, keep scrolling for the skincare-infused products you should have on your radar.

1. Oskia Nutri-Bronze

2. It Cosmetics Your Skin But Better Foundation + Skincare

3. L'Oréal True Match Eye Cream in a Concealer

4. Iconic London Sheer Blush

5. Westman Atelier Vital Skin Foundation Stick

6. BareMinerals Mineralist Hydra-Smoothing Lipstick

7. Shiseido Synchro Skin Self Refreshing Concealer

8. BareMinerals Complexion Rescue Tinted Hydrating Gel Cream SPF 30

9. Charlotte Tilbury Beautiful Skin Sunk-Kissed Glow Bronzer

10. Chanel Les Beiges Healthy Glow Foundation Hydration and Longwear

11. By Terry Hyaluronic Pressed Hydra-Powder

12. Laura Mercier Tinted Moisturiser SPF 30

12. E.L.F Cosmetics Putty Eye Primer

14. L'Oréal Paris Skin Paradise Tinted Water-Cream SPF 20

15. Chantecaille Lip Veil - Supporting Space for Giants

Up next, I Asked Beauty Editors Which Skincare Brands Are Really Worth the Money

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous.

Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics.

While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best.

When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.