Madewell's Fall Collection Is Full of Trendy Hidden Gems—32 I Highly Recommend

Ever since moving to New York and becoming a full-time fashion editor, there have been a few staple brands I rely on time and again to make sure my new seasonally appropriate wardrobe is chic enough for my lifestyle without costing me an arm and a leg. At the top of my list, you ask? Madewell.
As the younger, cooler sister to J.Crew, Madewell's slew of trendier classics are usually calling my name year-round as a Gen Z editor. But let's be honest. The retailer especially shines come fall.
After taking a sneak peek at Madewell's fall 2023 collection earlier this summer, I've been anxiously counting down the days until it arrives on the website and I have to (figuratively) fight to get the pieces I want, knowing that they'll surely sell out after TikTok gets ahold of them.
While the majority of the collection's color palette serves as the perfect backdrop for apple picking or cider-donut hunting filled with muted reds, mochas, greens, and oranges, autumnal silhouettes like cardigans, leather jackets, and straight-leg jeans are where Madewell really finds its stride. The minute I stepped into the office and showed the Who What Wear editors the pictures I took from the fall sneak peek, we all collectively decided that Madewell has never looked better than this.
Below, shop 32 items from the Madewell fall collection that I simply couldn't stop thinking about after I saw them for the first time. Act fast if there's something pretty that catches your eye. Knowing me, I'll probably sell out all of these myself.
Although this jacket is one of the pricier things in the new fall collection, I'm not going to lie. After wearing it for a few days around the house and fantasizing about the outfits I'm going to create in next month, I have to say it's well worth it.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
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