Ever since moving to New York and becoming a full-time fashion editor, there have been a few staple brands I rely on time and again to make sure my new seasonally appropriate wardrobe is chic enough for my lifestyle without costing me an arm and a leg. At the top of my list, you ask? Madewell.
As the younger, cooler sister to J.Crew, Madewell's slew of trendier classics are usually calling my name year-round as a Gen Z editor. But let's be honest. The retailer especially shines come fall.
After taking a sneak peek at Madewell's fall 2023 collection earlier this summer, I've been anxiously counting down the days until it arrives on the website and I have to (figuratively) fight to get the pieces I want, knowing that they'll surely sell out after TikTok gets ahold of them.
While the majority of the collection's color palette serves as the perfect backdrop for apple picking or cider-donut hunting filled with muted reds, mochas, greens, and oranges, autumnal silhouettes like cardigans, leather jackets, and straight-leg jeans are where Madewell really finds its stride. The minute I stepped into the office and showed the Who What Wear editors the pictures I took from the fall sneak peek, we all collectively decided that Madewell has never looked better than this.
Below, shop 32 items from the Madewell fall collection that I simply couldn't stop thinking about after I saw them for the first time. Act fast if there's something pretty that catches your eye. Knowing me, I'll probably sell out all of these myself.
The label's iconic Greta ballet flats now come in an incredibly trendy silver.
I've never met a striped sweater I didn't instantly fall in love with—this one included.
These pockets!
I simply need this denim skirt in order to survive.
Ever since I saw this shirt-jacket, I knew it was love at first sight.
The definition of It-girl material.
If you're a fan of Madewell's TikTok-viral Harlow pants, you'll be pleased to know they're getting a trendy upgrade this season thanks to cargo detailing like pockets.
Madewell's silver accessories are really shining right now—literally and figuratively.
Although this jacket is one of the pricier things in the new fall collection, I'm not going to lie. After wearing it for a few days around the house and fantasizing about the outfits I'm going to create in next month, I have to say it's well worth it.
One word: yesssss.
This coat is capital F fashion.
Perfect for fall layering over sleek tights.
What can I say? I love these boots and need them in all three colors.
Madewell's Superwide-Leg silhouette has to be one of my favorite cuts the brand has released for the fall.
A cool French woman would absolutely buy these shoes if she walked into Madewell.
I need this cardigan in both colors, stat.
I've never seen a pair of cargo jeans I didn't love.
The perfect work bag doesn't exis–
Haven't you heard? Polka dots are majorly in this season.
Say goodbye to Italian summer and hello to Parisian fall.
This blazer is inspiring me to lean into my dark academia fantasy this season.
Madewell probably has some of the best jeans on the market, hands down.
Chic.
Madewell's sophisticated button-down shirts are always some of my favorites to wear when I get dressed in the morning.
This pair of jeans is a subtle, elevated take on the two-tone-denim trend.
Everyone needs a classic knit top.
Ballet flats have never looked better.
Absolutely stunning.
I'm living for this peachy-pink shade.
These pants practically scream fall.
Hello, gorgeous.
I'll leave you with this pretty find.
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Whoa, Everything Is on Sale at Madewell Right Now—Some of These Chic Items Rarely Get DiscountedAt 30% off, these are bound to sell out.
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My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025She had me at under-$100 Uggs and Levi's.
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The New Elite Way to Shop Is Off the Grid and Invite OnlyIf you know, you know.
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Madewell Just Launched a Capsule Collection With Dakota Fanning—These Jeans and Tees Will Become Everyday PiecesEffortlessly cool.
