FYI: These 15 Perfumes Have Maintained Their Cult Following Since the 2000s

Break out your bedazzled velour tracksuits! Juicy Couture is trending again (and, dare I say, more glam and fabulous than ever). While its blinged-out hoodies and low-rise sweatpants will always make my Y2K-loving heart go pitter-patter, it's the brand's best fragrances that will always bring back memories of MTV premieres, celeb gossip magazines, and boyband drama. Juicy Couture, a Los Angeles–based lifestyle brand founded in 1997, launched its perfume line in 2006 with the release of its eponymous eau de parfum, Juicy Couture. Designed by Harry Fremont, it was an instant hit and opened the doors to the release of 20+ flirty fragrances

Keep reading to find out which Juicy Couture perfumes have kept up their much-deserved hype.


(Image credit: @emmaleger)


(Image credit: @chasemarieee)

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Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for as a contributing commerce writer while also building a following on her lifestyle blog, When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.