H&M Has 150 Swimsuits in Stock—These Are the 27 Cutest Ones Under $40

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(Image credit: @mishti.rahman)

In case you missed it, I wrote a story last week about the 2023 swimwear trends celebrities are already wearing. Spoiler: Dua Lipa is a fan of cutouts, Vanessa Hudgens sticks to classic triangle bikinis, and Ciara is partial to fun prints. Well, what if I told you that I found each and every one of those trends for less than $40? Yep, that's where H&M comes in.

You can always rely on H&M for affordable interpretations of current trends, and swimwear is no exception. The retailer's selection is truly top-notch right now and includes all sorts of styles, including high-waisted, halter, strappy, floral, and striped pieces. Scroll down to shop my favorite H&M swimsuits for spring and summer 2023. Vacation beckons. 

Next, I'm Shopping for New Swimwear—These 30 Affordable Suits Have My Attention

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.