The 27 Cutest H&M Swimsuits for Summer

last updated 24 March 2023

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In case you missed it, I wrote a story last week about the 2023 swimwear trends celebrities are already wearing. Spoiler: Dua Lipa is a fan of cutouts, Vanessa Hudgens sticks to classic triangle bikinis, and Ciara is partial to fun prints. Well, what if I told you that I found each and every one of those trends for less than $40? Yep, that's where H&M comes in.

You can always rely on H&M for affordable interpretations of current trends, and swimwear is no exception. The retailer's selection is truly top-notch right now and includes all sorts of styles, including high-waisted, halter, strappy, floral, and striped pieces. Scroll down to shop my favorite H&M swimsuits for spring and summer 2023. Vacation beckons.

H&M

Triangle Bikini Top

I absolutely love white swimsuits.

H&M

Bikini Bottoms

These high-waisted bottoms are so chic.

H&M

Brazilian Bikini Bottoms

In case you want to show a little bit more skin.

H&M

Halterneck Bikini Top

See? H&M can do sexy, too.

H&M

Bikini Bottoms

So classic.

H&M

Shaping Swimsuit

A one-piece designed to hug you in all the right places.

H&M

Padded Bikini Top

A classic padded bikini top that goes with everything. Oh, and it's under $20.

H&M

Bikini Bottoms

I love this pretty green.

H&M

Padded Triangle Bikini Top

This bikini gives me cottagecore vibes.

H&M

Tie Bikini Bottoms

Don't forget the matching bottoms.

H&M

Padded Bikini Top

How adorable are the ruffles and bow on this suit?

H&M

Bikini Bottoms

I love this pastel yellow.

H&M

Shaping Swimsuit

Like the swimsuit equivalent of an LBD.

H&M

Shortie Bikini Bottoms

A swim-short option is different and super adorable.

H&M

Padded Bandeau Bikini Top

This swim top is so fun.

H&M

Padded-Cup Swimsuit

Yet another killer one-piece. H&M is truly on fire with its swimwear collection right now.

H&M

Padded Bandeau Bikini Top

I love the metallic shine on this suit.

H&M

Brazilian Bikini Bottoms

Did someone say pool party?

H&M

Flounced Shaping Swimsuit

I love the subtle stripes on this one piece.

H&M

Push-Up Bikini Top

When in doubt, go for a black bikini.

H&M

Bikini Bottoms

Style with the matching top above.

H&M

Bikini Bottoms

Tried and true.

H&M

Shaping Swimsuit

This one-piece comes in three different colors, and I think I need them all.

H&M

Padded Triangle Bikini Top

Just a touch of cutesy.

H&M

Padded-Cup Cut-Out Swimsuit

It's the cutouts for me.

H&M

Non-Padded Bikini Top

Pretty in pink.

H&M

2-Pack Bikini Bottoms

Yep, that means these bottoms are a mere $9 each.

Next, I'm Shopping for New Swimwear—These 30 Affordable Suits Have My Attention

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Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.