When People Ask Me Which Perfume I'm Wearing, It's Always This Brand

I love a trending perfume as much as the next person. From Maison Francis Kurkdjian's Baccarat Rouge 540 to Le Labo's Santal 33, there's no denying that these fragrances are popular for a reason. That being said, there's something so fun about discovering a more under-the-radar perfume brand, especially when people come up to you to ask you what you're wearing. If there's one slightly lesser-known brand that always earns me compliments, it's Floral Street. If you're yet to try any of Floral Street's fragrances, then I highly recommend you keep on scrolling, as I've rounded up the top scents from the brand. But first, let me enlighten you as to why these perfumes are top-tier.

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(Image credit: @gracelindsay__ for Who What Wear UK)

Junior Beauty Editor Grace Lindsay is a big fan of Floral Street perfumes.

When Was Floral Street Founded?

This British brand was founded by Michelle Feeney in 2017. Feeney wanted sustainability and eco-responsibility to be at the brand's core, which is why the perfumes come in reusable, recyclable and biodegradable pulp packaging. The scents themselves are vegan and cruelty-free and are crafted from responsibly sourced ingredients.

What Do Floral Street Perfumes Smell Like?

Not only did the brand's more sustainable approach to fragrance interest me but after trying the perfumes myself, I was immediately impressed by the unique portfolio of scents. There are so many fun fragrance combinations from ylang ylang and espresso to rhubarb and sandalwood, and trust me when I say that every creation smells so expensive. I love 

layering up different perfumes from the brand, and they always earn me compliments. In fact, just the other day I was wearing a Floral Street scent and someone in the office asked what perfume I had on as they loved it so much.

Do Floral Street Perfumes Last?

In my opinion, one of the things that makes a perfume smell expensive is its ability to linger on the skin. Floral Street's more intense perfumes such as Ylang Ylang Espresso and Black Lotus (read more on both below) have seriously impressive staying power, whereas the slightly subtler and fresher everyday scents might need to be reapplied before heading out in the evening. However, the great thing about this brand is that it does travel versions of the fragrances that you can pop in your bag and take on the go. Plus, the 50ml bottles are around £74, and whilst that's not cheap, it's nowhere near as expensive as some other luxury fragrances on the market, so I don't worry about spraying a little extra.

If you're keen to know my top picks from the brand, I've rounded up my favourite Floral Street perfumes below, so keep on scrolling to shop. 

The Best Floral Street Perfumes to Try:

1. Floral Street Ylang Ylang Espresso

2. Floral Street x Van Gogh Museum Sweet Almond Blossom

3. Floral Street Electric Rhubarb

4. Floral Street Black Lotus

5. Floral Street Sunflower Pop

6. Floral Street Wonderland Peony

7. Floral Street Arizona Bloom

8. Floral Street Wild Vanilla Orchid

Opening Image: @pink_oblivion

Next Up: I Hate Smelling Like Everybody Else, But I Swear By These 19 Fresh Perfumes

Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.