9 Denim Brands Everyone Will Be Wearing in 2019
When it comes to denim, everyone has their go-to brands, some of which we could probably guess including Levi's, J Brand, and Re/Done. Having those tried-and-true pairs of jeans that fit you like a glove is a wardrobe necessity, yes, but that doesn't mean you shouldn't be open-minded to the new denim brands on the block, and come 2019, there are going to be quite a few you'll regret not knowing about.
If fresh and forward denim is something you foresee in your near 2019 future, then you have come to the right place. Here, we have rounded up nine of the best denim brands you might not know about but definitely should. Some of the names that made the cut are already stocked on larger retailers like Net-a-Porter and Moda Operandi, but not in large quantities. In other words, they are still on the up-and-up while most of the brands listed below are new in every sense of the word, and we can't wait to see them shine this year.
Ahead, read up on the best denim brands we think everyone will be wearing in 2019 and shop our favorite denim pieces from each.
1. The Feel Studio Inc.
This brand prides itself on being rooted in sustainability. Each pair of jeans it produces is washed with organic softeners and no chemicals, right in the heart of California. The brand also uses what is called the Ozone technique when producing its jeans, which involves little to no water. Considering these were created with such care, you know these jeans will last.
Shop the brand:
2. TRE by Natalie Ratabesi
Natalie Ratabesi founded TRE in L.A. in an effort to create the quintessential woman's wardrobe, including everything from denim to gowns. While every aspect of the brand is important to Ratabesi, she tells her customer that she "treats denim like haute couture," meaning the love and time that go into each of her denim pieces are truly unparalleled.
Shop the brand:
3. AndAgain
AndAgain denim is created with 100% recycled cotton denim and is made in Brooklyn, New York. Each month, the brand collaborates with exciting new talent to create jeans, further encouraging its customers to keep a close eye on the brand.
Shop the brand:
4. ASKK NY
Askk NY is a brand committed to creating real clothes for real women with real bodies, founded by two women coming from reputable denim backgrounds such as J Brand and Rag & Bone. In other words, these two likely know high-quality jeans better than anyone.
Shop the brand:
5. B SIDES
"The B side of a record is where the deep cuts live—the complex, idiosyncratic songs that true connoisseurs appreciate most," explains the brand. So, if that side of a record were to transform into a pair of jeans, they would be the ones found at B Sides. Here you can find vintage-inspired, reworked denim that has extreme character.
Shop the brand:
6. Wendelborn
If you're looking for a pair of easy-to-wear but definitely not traditional denim, Wendelborn is your place. Currently, the selection is small, but the styles make large statements, including two-tone denim and unique ivory washes.
Shop the brand:
7. CQY
Another Los Angeles–based denim brand, CQY values craftsmanship and authenticity over everything else. Founded by the previous president and creative director of denim brand AG, this is another one to watch as we know the depth of all things denim runs really deep within the brand.
Shop the brand:
8. Jean Atelier
When we think of Jean Atelier, we think of luxury, luxury, luxury—but wearable luxury, which is the best kind. As described by the brand, this collection of denim is "covetable" and consists of forward details that make all the difference.
Shop the brand:
9. Trave
Trave denim prides itself on putting the female body above all else, focusing on fit over fashion. There's no fussy design here, just good-quality denim that will be a lifesaver in your daily wardrobe.
Shop the brand:
Next up, shop our favorite cute coats that are actually warm.
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
-
Blake Lively, Sofia Richie, and More Stylish Women Know These Jeans Are Better Than Designer
They're $98 but look way pricier.
By Eliza Huber
-
Fashion People Swear By Khaite's Jeans—Now I Know Why
Signature silhouettes and striking details.
By Nikki Chwatt
-
Jennifer Lopez Just Wore the $98 Jeans the Internet Loves
She must've read the reviews.
By Allyson Payer
-
Fashion People in Paris Will Wear These 4 Elevated Basics With Jeans in 2025
Easy-to-style looks.
By Bobby Schuessler
-
Sienna Miller Just Made Me Want to Wear the Jeans I Stopped Wearing Years Ago
If she wears them, they're still cool.
By Allyson Payer
-
Celebs in Their 50s Are Styling Jeans in an Anti-Casual Way, and I'm Here for It
Dressed-up denim.
By Iris Goldsztajn
-
These Are the Buzzy Color Trends Everyone Will Wear With Jeans in 2025
Prepare your wardrobe.
By Natalie Cantell
-
Stylish Women in Paris, London, and NYC Prefer These Pant Trends Over Skinny Jeans
Very chic alternatives.
By Copelyn Bengel