Black Friday Is Near—I'm Keeping Watch on These 14 Cult-Loved Beauty Items 24/7
I prepare for Black Friday like it's nobody's business. I honestly wouldn't be a beauty editor if I didn't have a cart full of items loaded up and ready to go for when sales roll around. Some might think I'm jumping the gun, but just trust me on this one. I have an inbox full of deals that I'm just waiting to pounce on. Luckily, Black Friday is also the time of year when most of the items people hoard on TikTok go on major sale. For all the fan favorites you should stock up on, keep scrolling! I'm sharing what to prioritize below.
EltaMD's UV Clear formula is loved by dermatologists, aestheticians, and celebs because it's one of the best noncomedogenic options on the market. It never dries your skin out but doesn't cause any new breakouts—a major win for those who have acne-prone skin.
IS Clinical's Pro-Heal Serum Advance+ is also one of the best vitamin C serums for acne-prone skin. It's gentle enough to be used by those with rosacea but powerful enough to help clear cystic acne and fade hyperpigmentation. It's my go-to serum that I use daily, and my skin has totally transformed since.
Olaplex is known for this cult-loved bond-building formula. The brand's Bond Maintenance Shampoo and Conditioner duo is one to keep an eye on for Black Friday. Folks love it for its ability to restore, repair, and strengthen chemical- or heat-damaged hair.
For makeup removal and a first-step cleanser, Elemis's fan-favorite cleansing balm is one I'll be keeping an eye on. It's rich in fatty acids, essential oils, and extracts to deeply hydrate the skin without leaving it feeling greasy.
Although Peter Thomas Roth's Instant Firmx Eye Tightener is well-known on TikTok, fans of the brand also love these hyaluronic acid–rich eye patches to perk up the under-eye area. The addition of ceramides, collagen, and caffeine effectively de-puffs and softens the look of fine lines.
There are so many La Roche-Posay products I'll be eyeing once Black Friday rolls around, but this nourishing balm-moisturizer is at the top of my list. Retinoid users will love this one because it's extremely hydrating with ingredients like glycerin, panthenol, and shea butter.
As for spendy items on my wish list, I'll be adding this luxury repair serum from 111Skin to my cart the minute I see a drop in price. It delivers active ingredients deep into the dermis layer of the skin for enhanced results. Skin-barrier function, elasticity, and your skin's natural repair processes will all improve in record time.
SkinCeuticals' C E Ferulic has gained a cult following among celebrities like Hailey Bieber, Tracee Ellis Ross, and Gwyneth Paltrow. Basically, you have to take any chance you can get to snag it at a discount. Otherwise, it's pretty pricey.
Good Genes gives your skin a serious glow—that's why so many people give the serum a perfect five-star rating. It's potent but gentle on the skin with lactic acid, which both exfoliates and hydrates. Additional ingredients such as licorice root, lemongrass, and aloe soothe redness and fade hyperpigmentation.
On the hunt for a good eyelash serum? Look no further! RevitaLash is bound to sell out once Black Friday rolls around. Peptides and botanical extracts condition and strengthen lashes to encourage healthy growth.
This is a newer offering from Murad, but the Acne Control line works wonders for anyone who deals with breakouts. It is a bit drying on the skin, so use it sparingly. The combination of salicylic acid and sulfur helps clear out your pores in record time.
Bioderma's Sensibio Micellar Water is perfect for sensitive skin. There's no better time to snag a large size of it than when it's on sale.
Foreo's Bear Microcurrent Device is one of my favorites. It's so easy to use and tones and lifts your features in just three minutes. Plus, it firms the skin like no other. Yes, it's normally a pricey device, but Black Friday is the perfect opportunity to invest in one since it will be a few bucks cheaper.
This is one of my favorite tinted mineral sunscreens. It really helps blur out any blemishes and creates a more even tone on the skin. It also gives you a subtle glow.
Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.
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