We Called 211 Beauty Products the Best Last Year, But Here Are Our Top 50

By now, you've probably surmised that we review a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and, yes, wish list–worthy. That said, due to the volume of products we come in contact with, we've also transformed into the nitpickiest beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results (no matter how many hype emails it has sitting in our inboxes—sorry!).

But when we find something that truly works, we simply can't wait to spread the word. Therefore, last year we decided gushing over our latest fave products should become a monthly ritual, and every 30 days or so, we gave you a full report detailing the highlighters, hair wands, and overnight skincare saviors we became addicted to that month—a whopping 211 in total for the year of 2019. Ahead, we chose an extra-special list of 50 standouts we think you'll love as much as we did. Grab your game face and your wallet. You'll be needing both.

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.