Half Magic's MaXXXine Collab Gives "Final Girl" Energy, and We're Here for It

Mia Goth wearing red face paint as Maxine Minx in A24's MaXXXine.

(Image credit: Justin Lubin)

Summerween is officially upon us, and we're honoring the unofficial holiday by watching A24's newest horror flick MaXXXine, starring Mia Goth. Part of the X universe, the movie follows the adult film star and aspiring actress Maxine Minx in 1980s Hollywood while a mysterious killer stalks the city's startlets. As we've come to learn from the universe's previous installments, Maxine may have a few dark (and possibly dangerous) secrets of her own.

To hold us horror and beauty lovers over until spooky season begins, Half Magic launched a collaboration with MaXXXine's head makeup artist Sarah Rubano, which includes three best-selling products that can be used to re-create Maxine's throwback makeup looks. We spoke with Rubano, who was also the makeup talent behind 2022's X and Pearl, about her sources of inspiration, the products she uses to create Maxine's slasher flick–worthy makeup, and the '80s comeback we've all been waiting for.

Creating a Killer Makeup Look

Mia Goth as Maxine Minx and Halsey in A24's MaXXXine.

(Image credit: Justin Lubin)

What about the X series originally captured your interest, leading to your role as head makeup artist?

Director Ti West and producer Jacob Jaffke came to New Zealand to make X, and my interview with them was so inspiring. Their passion and vision for X was infectious, and we connected on a creative level. It felt like a wonderful opportunity and colorful journey, and it was!

X, Pearl, and MaXXXine take place over different time periods. How did you develop Mia Goth's signature look this time around?

Lots and lots of makeup and hair testing! It was a wonderful collaboration with both Ti and Mia and the other creative department heads, especially the costume and production designs, as it was important that our work synced up. It was a creative dance, and we were all on the same page.

How will the looks we'll see in MaXXXine differ from what was featured in X and Pearl?

MaXXXine's makeup aesthetic is full of '80s goodness! I pulled inspiration from that decade, which was a whole lotta fun, as I was a teenager in the '80s, so some of my references were personal. It was fun to carry Maxine's look into a new decade based on what she had been through and where she was headed. Visual storytelling is my absolute favorite.

Mia Goth as Maxine Minx in A24's MaXXXine with Old Hollywood–inspired hair and red lips.

(Image credit: Justin Lubin)

What sources of inspiration did you look to for your favorite makeup looks?

I was inspired by the internet, yearbooks, magazines, books, films, tv shows—everything!

A24 films are known for their incredible aesthetics and imagery. Did Maxine's makeup have a particular color palette and/or aesthetic?

Yes, I worked very closely with Ti to make sure that the color palette worked within the overall tone of the film—sets, lighting, costumes, etc. Ti is a great visual storyteller and leader, and it's a great collaboration between all departments.

Would you be able to share any products you used on set to create her character?

So many different products were used, but some key products are [the] IS Clinical skincare, Skin Illustrator inks (freckles), Koh Gen Do foundations, About Face lip pencils, Dior lipsticks, Half Magic Dew Lock, and, of course, blue eye shadow! You can re-create these looks with Half Magic's limited-release MaXXXine Set.

Mia Goth as Maxine Minx and Elizabeth Debicki as Elizabeth Bender in A24's MaXXXine.

(Image credit: Justin Lupin)

How does makeup for a slasher film differ from others you've worked on? Were prosthetics used?

Bigger and bolder presentations and the opportunity to have a little more fun! We are always incorporating the use of prosthetics and gore F/X in these types of films.

The trilogy's iconic '70s and '80s makeup looks have captured the attention of social media users. How can the MaXXXine Set be used to create a similar look?

I worked very closely with Donni Davy and the A24 beauty team to formulate the exact shades and textures that I designed for these movies. Fans of this trilogy … and lovers of makeup have the most amazing opportunity to buy this limited-release collection and re-create or create iconic looks of their own!

Mia Goth as Maxine Minx in A24's MaXXXine with faux freckles and big hair.

(Image credit: Justin Lubin)

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Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.