Looking for a Perfume That Makes a Statement? I've Found the "Ones"
The crème de la crème of strong perfumes that scream "main character" energy.


There are perfumes that sit close to the skin, whispering gently as you move through the day, and then there are perfumes that well... make an entrance before you’ve even said hello. Personally, I’ve always been drawn to the latter. I'm a layering type person, and my perfume wardrobe is rich in strong, oudy, woody, scents that represent exactly how I want the world to perceive me—strong, balanced and uplifting.
If you ask me, there is something irresistible about scent that announces you with confidence and that lingers in a room long after you’ve left, that makes people stop mid-conversation just to ask, “Wait, what are you wearing?” Oh, the power this holds.
Strong perfumes have a kind of personality all their own. They’re bold, they’re unapologetic, yet they remain inoffensive to the untrained nose. To me, they scream instant power, instant presence. Sometimes, scents aren't just simply about smelling nice; they can really be about claiming space, so we should all have a scent that does exactly that, for when the time calls.
So, in the spirit of fragrances that don’t whisper but roar, I’ve rounded up the strongest, most statement-making scents from the brands that do them best. From oud-rich masterpieces to decadent cherries and smoky woods, these are the perfumes to reach for when you want to feel and smell unforgettable, and that you probably have yet to try (in no particular order).
Best Strong Perfumes
- Best overall: YSL Libre
- Best daytime strong scent: Dior Dioriviera
- Best night time strong scent: Tom Ford Cherry Smoke
- Most long lasting strong scent: Initio Oud For Greatness
- Most affordable strong scent: Zara Red Temptation & Vanille
1. YSL Libre
Key notes: Orange blossom, lavender
YSL Libre might just be the final boss of strong perfumes: universally loved, effortlessly chic and powerful without ever being overpowering. Clean, floral but not overly sweet, and with just enough boldness to make a statement. It’s the fragrance equivalent of a crisp white shirt teamed with a matte red lipstick.
2. Dior Dioriviera
Key notes: Fig, rose
Dioriviera's name does give it all away. It really is like stepping straight into a sun-drenched French Riviera, where palm trees sway lazily in the breeze and the air carries both salt and citrus. Elegant and sophisticated at its core, it balances fresh, luminous notes with just enough punch to keep things bold. A spritz of luxury.
3. Tom Ford Cherry Smoke
Key notes: Dark cherry, osmanthus absolute, smoked wood accord
Tom Ford’s Cherry Smoke is exactly as it says on the tin. Think ripe cherries dipped in smoke, layered with musky warmth and a subtle cigar bar undertone, for those of us who prefer a more 'masc' essence. Sultry and unapologetically dark, with just enough sweetness to keep it addictive, it’s the perfume equivalent of a sequined black dress—glamorous, sexy and impossible to ignore.
4. Initio Oud for Greatness
Key notes: Natural oud wood, natural agarwood oil, patchouli, musk
This is the type of fragrance that enters the room before you do—commanding, complex and unforgettable. Warning: Just one spritz is all you need; any more and it risks becoming overpowering and you just won't be able to get it off you (*whispers in personal experience*). Despite its intensity, it’s surprisingly versatile, making it ideal for layering with a contrasting scent to create something truly unique. With its impressive lifespan, its base notes linger long after the night is over—even post-shower, you’ll catch whispers of its smoky, woody residue. Looking for something that lasts? Oh, this lasts...
5. Zara Red Temptation
Key notes: Saffron, cocoa, vanilla
Building on the cult-favourite Red Temptation Eau de Parfum, Zara’s Red Temptation Vanille Extrait takes the beloved DNA and makes it deeper, stronger and even more irresistible. With boosted longevity and a richer scent trail, it lingers beautifully from day to night, leaving behind a warm, vanilla-infused imaginary cloud that evokes a similar luxurious vibe of Baccarat Rouge 540.
6. Maison Francis Kurkdjian Oud Satin Mood
Key notes: Violet, oud, Damascena rose, vanilla amber accord
Now, this scent is the real deal. It's rich, enveloping and utterly comforting, feeling full in volume from the moment it hits the skin. Strong without ever being overpowering, it wraps you in deep oud and velvety rose notes, with a hint of gourmand sweetness that makes it feel indulgent and cozy. It’s the kind of fragrance that lingers like a luxurious hug—sophisticated yet deliciously decadent. This scent is that girl.
7. Louis Vuitton City of Stars
Key notes: Blood orange, lemon, red mandarin, bergamot, lime
Louis Vuitton’s City of Stars is like a lemon-flavoured sherbet in a bottle—a sparkling, citrus-fresh burst that instantly lifts your mood. Its bright, citrus notes make it perfect for layering with deeper scents to create a fuller fragrance experience. Yet, even on its own, it's refreshing and lingers beautifully throughout the day. Effortless, uplifting and endlessly versatile, it’s a sunshine-in-a-bottle kind of scent.
8. Armani Prive Magenta Tanzanite
Key notes: coffee, cinnamon and myrrh, vanilla bourbon
This Armani Privé Magenta Tanzanite is truly opulence in a bottle. It's equal parts feminine yet effortlessly grown-up, with a presence that feels quietly powerful. Its rich, floral and woody notes give it a strength that commands attention without feeling overpowering, making it the perfect fragrance for someone who wants to be noticed in a subtle and sophisticated kind of way. Strong but inoffensive, it lingers elegantly and leaves behind a refined after-scent that feels both luxurious and intimate.
9. Creed Millesime Imperial
Key notes: Iris, cedarwood, sandalwood, musk
What I love about Millésime Impérial is that it feels effortlessly luxurious. It's sexy and sophisticated, powerful but approachable, and perfectly balanced for day-to-night wear. Its musky essence gives "I smell expensive" but without being ostentatious. With its bright citrus opening and warm, musky base, it’s a signature scent for anyone who wants to feel confident, polished and unforgettable.
10. Kayali Oudgasm Chocolate Oud
Key notes: Cinnamon, incense, dark cocoa, chocolate oud, cashmere wood
I love the entire Oudgasm collection from Kayali, but there is just something about Chocolate Oud. It's a deliciously gourmand fragrance that feels like a decadent treat in a bottle. Dark, musky and unapologetically powerful, it wraps you in rich, chocolatey, oud notes that are indulgent yet sophisticated. Feminine and commanding, this scent is for lasting impressions, and it's also perfect for layering.
11. Acqua di Parma Colonia Il Profumo
Key notes: Rosemary, ylang ylang, orange leaves absolute
Colonia Il Profumo is the intense, elevated version of the much-loved original Colonia. It keeps the signature sparkling citrus freshness but deepens it with a warm, sophisticated heart of patchouli and incense. Strong yet elegant, it projects with confidence without ever feeling overpowering. If I had to describe it in three words, I'd say: luxurious, refined and timeless. It is the perfect strong scent that feels effortlessly expensive.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Sheilla (or Shei) is a freelance journalist and has previously worked at GLAMOUR Magazine and The Sunday Times STYLE, with bylines across many publications such as British Vogue, Allure, Teen Vogue, Marie Claire, Refinery29, Dazed and The Telegraph. Although a maths graduate, she has always been passionate about impactful storytelling. She has written features across beauty, entertainment, travel, sports, music, racial equality and Black womanhood. She has interviewed the likes of Sarah Jessica Parker, Selena Gomez, Megan Thee Stallion and the incarcerated Russian grand larcenist, Anna Delvey. Her visibility and work have earned her a Highly Commended Award at the British Society of Magazine Editors Awards.
-
Balenciaga Just Dropped 10 Wildly Expensive-Smelling Perfumes—Including One "Forgotten" Bottle From 1947
Here are my thoughts at first whiff.
-
Phlur's New Cherry Stem Perfume Smells Like a Sultry Cocktail—Here's Why It's My #1 Fall Fragrance
It might inspire "lingering eye contact across the bar."
-
I'm Enamored With Fragrances That Have This Wildly Underrated Note—a Perfumer Just Told Me Why
I'm revamping my lineup.
-
I Live for the First Gust of Crisp Fall Air—10 Perfumes That Are the Bottled Equivalents
Cool, clean, and understated.
-
My Fiancé and Friends Keep Saying I Smell So Good—This French Hair Perfume Is the Secret
I've been wearing it nonstop.
-
The Gender-Affirming Power of Scent: Queer Stories of Fragrance and Identity
"Fragrance is part of my armor."
-
Rich, Tasty, But Never Too Sweet—Savory Gourmands Are About to Be the Next Big Fragrance Trend
Truffle! Olive oil! Butter!
-
I Found Scent Nirvana in the Catskills, and Now People Can't Stop Saying How Heavenly I Smell
The fragrance draws you in.