Beauty Editors Know Blue Mercury Has the Best Niche Beauty Products—11 (On-Sale!) Hidden Gems

Woman taking a mirror selfie in a robe

(Image credit: @sasha.mei)

There are so many internet-viral beauty products out there, from a second-skin foundation to creamy blush, a peel-off lip stain, and beyond. Many of these popular products deserve the hype and have earned a permanent spot in my beauty routine as a result. However, I always leave room for other, more under-the-radar items. I'm talking about niche beauty products that feel extra special and chic due to their under-the-radar nature.

I, like many other beauty editors, tend to shop for hidden gems at Blue Mercury, as it carries a wide range of smaller, independent, and international brands. Seeing as Blue Mercury is holding a sitewide sale, there's no better time to stock up on cool, insider items. Here are the details: From now through June 23, take 20% off $200 or more, 25% off $500 or more, and 30% off $1000 or more. Ahead, see my editor-curated shopping cart. These products may not get as much online attention as others, but I think they should.

Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.