I’m a Beauty Editor, But I’m Not Immune to Internet-Viral Products—13 I’m Buying on Sale
From Victoria Beckham to Byredo.
I pride myself on being a highly discerning beauty editor. Trust, I don't recommend products all willy-nilly; I test them for several weeks, sometimes months, to ensure their efficacy before giving them my stamp of approval. Suffice it to say that I'm not easily influenced (if anything, I'm a bit dubious), but there are instances when I do fall victim to internet hype. I'm human! I, too, go googly-eyed over trendy, chic packaging! I get even more jazzed when those viral products do measure up to my testing standards, so I can confidently say, "Yes, [insert buzzy item here] is worth all the attention."
Many of said items can be found at Bluemercury, which is currently offering its Summer Shopping Party sale through June 14. During the epic event, you can score 20% off purchases of $200, 25% off purchases of $500, and 30% off purchases of $1,000—a smart deal, considering how many popular beauty products you can stock up on. Just a few callouts include the Victoria Beckham Beauty eyeliners practically every makeup artist has in their kit, the French perfume that exudes cool, and the spendy PEMF mat that almost *never* goes on sale.
You can find all of those and more below, where I've rounded up the ultimate must-gets. Shop them now before they sell out—they've reached viral status, after all.
Bluemercury's Summer Shopping Party Sale Details
- 20% off $200 or more
- 25% off $500 or more
- 30% off $1,000 or more
The Best Viral Beauty Products on Sale at Bluemercury
If you haven't yet tried Victoria Beckham Beauty's gloriously creamy eyeliners, now's your chance! Each shade is divine. I'm particularly eyeing this shimmery gray to add an ethereal touch to my summer makeup looks.
It's never a bad idea to stock up on C E Ferulic. Just a quick caveat that Bluemercury caps the discount at 15%.
Movaje Ghost is one of Byredo's best-selling scents for a reason. The warm combination of musky amber, powdery violet, sandalwood, cedarwood, and musk is simply intoxicating.
Yes, this PEMF mat is quite the investment, but it's one my fellow beauty editors and I wholly recommend if your budget allows. "I'm shocked by how it helped me release muscle tension, minimize stress and anxiety, decrease daily brain fog, and even improve sleep quality," WWW beauty editor Kaitlyn McLintock recently shared in a review. Enough said. Not to mention, you'll automatically receive that 30% off discount since it's tagged over $1000.
Makeup artists adore this brightening face cream as a moisturizing primer pre-glam. Some even deem it the bedrock for dewy makeup looks. Run, though! Two of the sizes are already sold out.
I will forever and always be a Delina girl. Trust me, you won't regret this purchase, and with this item alone, you'll soar over that 20% benchmark.
Six Who What Wear editors put this buzzy balm to the test, and they all agree: The effortless glide and striking color payoff are something to behold.
These Foundation Drops are pricey, yes, but the featherlight texture and buildable coverage absolutely blew me away (and I tested them at an outdoor wedding!). Trust me, they're worth the hype. A few of the shades are already sold out, so I'd go ahead and snag yours now while it's still available.
I always have to recommend the Dyson Airwrap whenever it goes on sale. I genuinely use mine every day. How's that for cost per use?
Oribe's Dry Texturizing Spray gives strands just enough grit for that coveted, second-day hair look.
Whenever someone tells me that Orpheon is their go-to fragrance, I instantly know they're chic.
Such a staple sunscreen. I'm buying three!
Another day, another article where I recommend Dr. Diamond's Instafacial Plasma serum. Seriously, it's my secret weapon for glass skin. I have an unopened bottle waiting for me when I finish my current one, but there's no harm in stocking up, right?
Why Trust Who What Wear
At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.
We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.
