24 New (to Me) Beauty Products That Are Worthy of Selling Out


While I'm someone who has my tried-and-true products (EltaMD sunscreen for life), I love trying new products and telling anyone who will listen about them. And since you're here, I look forward to sharing my enthusiasm with you. I may be a fashion editor, but I'm passionate about all things cosmetics, skincare, fragrance, and haircare, and I'm always happy to dip a toe into the world of a beauty editor. 

I may not have a beauty-product stash that even comes close to rivaling that of a beauty editor, but I do have the privilege of trying my fair share of products. (And I add to my Sephora and Violet Grey carts on a weekly basis.) I've tried quite a few new (to me, at least) things lately and have been dying to talk about them, so let's get to it, shall we?

Scroll to shop 22 beauty products that deserve every ounce of praise they get.

Next, our favorite under-$20 Amazon beauty discoveries.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.