Hannah Almassi
Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. Since then she has assembled a 15-strong team of incredibly talented editors, affiliate experts, social media gurus and video specialists and leads them across everything to do with content and the brand, both editorially and commercially. Hannah was nominated for Editor of the Year at the BSMEs in 2023, and led Who What Wear UK to a nomination for Best Editorial Team at the PPAs also in 2023. Hannah is deeply passionate about nurturing talent, establishing a productive, supportive and thriving workplace where people can be their best selves, and using the platform to celebrate diverse voices and personal styles. Hannah takes great pride in creating content that is democratic, authentic and full of value in every piece.
Hannah joined Who What Wear following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. As a multi-faceted editor who always likes to get stuck in, Hannah also has experience in styling and creatively directing photoshoots. Her styling roster includes celebrity talent such as Alexa Chung, Olivia Palermo, Suki Waterhouse and Agyness Deyn. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. She is also a big supporter of young talent, often giving up time to host sessions for universities such as London College of Fashion and Central Saint Martins as well as being a regular fixture as a judge at Graduate Fashion Week.
Hannah started her journey receiving a first-class honours degree in fashion design at Nottingham Trent University. Hannah pivoted her course towards journalism after realising the painstaking clothing production process couldn’t match her fast-paced energy and mind—leading a responsive, premium digital-first brand is a far better match! Hannah currently resides in Eastbourne after relocating from London with her photographer husband, incredibly busy son and highly Instagrammable cat.
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The 3 Best-Selling Bras I'd Recommend to Anyone I Know
Chic and comfortable.
By Hannah Almassi
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Mulberry's Iconic It Bag Just Received an Upgrade—Now It's Better Than Ever
It's carbon neutral, too.
By Hannah Almassi
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What to Wear to Brunch: 9 Stylish Women and Their Weekend Winners
Avocado on sourdough with a side order of chic.
By Hannah Almassi
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I Moved to the Coast—Here's What to Wear to the British Seaside
Dressing for the Costa del Keep It Sensible.
By Hannah Almassi
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Sienna Miller Just Wore the Sandal Trend That's All Over ASOS and Zara
And her dress is amazing too.
By Hannah Almassi
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6 Retro Dress Trends I Feel So Happy Wearing
Each one has a vintage vibe.
By Hannah Almassi
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Bridgerton Stars and Fashion Experts Keep Wearing Mango's Anti–Skinny Jeans
They're gaining cult status.
By Hannah Almassi
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I've Worked in Fashion for 15 Years and Finally Found My Summer Capsule
All thanks to a very special collab.
By Hannah Almassi
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I'm Introduced to 1000s of New Brands Every Month, But These Stand Out
From clothing to beauty to homeware.
By Hannah Almassi
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I'm a Fashion Expert, and I Want to Copy These 18 Perfect Outfits
You're welcome to join me.
By Hannah Almassi
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27 Easy Outfit Ideas I'm Wearing on Rotation This Spring
Et voilà.
By Hannah Almassi
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I'm 5'1", Curvy and Just Tried on 65 Pairs of Trousers
I can't say it was the best experience of my life.
By Hannah Almassi
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I Wear This Easy Outfit Every Week and Never Get Bored Of It
Matchy-matchy makes me happy.
By Hannah Almassi
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9 Extra-Cool Trends That Are Already Happening in Paris
Bonjour!
By Hannah Almassi
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7 Fashion Experts on the Indie Brit Brands They Love to Wear
Keeping it local.
By Hannah Almassi
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9 Fresh London Trends I'm Definitely Going to Wear
Thank you, fashion week!
By Hannah Almassi
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I'm a Stylist, and I Think These 3 Trends Are Going to Take Off
Direct from Milan Fashion Week.
By Hannah Almassi
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Mulberry's New Bag Just Landed, and It's Safe to Say We're Obsessed
It's love.
By Hannah Almassi
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Mulberry's New Bag Just Landed, and It's Safe to Say We're Obsessed
It's love.
By Hannah Almassi
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The Duchess of Cambridge Just Wore the Most Daring Colour Trend
It's giving me Cadbury vibes.
By Hannah Almassi
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These Cult Boots Have Been Best Sellers for Over 60 Years
Trying to get a hold of certain styles is impossible.
By Hannah Almassi
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Best Wardrobes in Britain: Alexis Foreman
The coolest woman we know.
By Hannah Almassi
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13 of the Best Designer Skiwear Brands for a Chic Time on the Slopes
Ain't no mountain high enough to not look awesome on.
By Hannah Almassi
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Autumn/Winter 2021 Trends: The Only Fashion Looks You Need to Know
Straight from the catwalks to your closet.
By Hannah Almassi
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If Sassy, Skimpy Party Dresses Are Your Thing, This It Brand Does Them Best
Friends, meet Farai.
By Hannah Almassi