Hannah Almassi
Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. Since then she has assembled a 15-strong team of incredibly talented editors, affiliate experts, social media gurus and video specialists and leads them across everything to do with content and the brand, both editorially and commercially. Hannah was nominated for Editor of the Year at the BSMEs in 2023, and led Who What Wear UK to a nomination for Best Editorial Team at the PPAs also in 2023. Hannah is deeply passionate about nurturing talent, establishing a productive, supportive and thriving workplace where people can be their best selves, and using the platform to celebrate diverse voices and personal styles. Hannah takes great pride in creating content that is democratic, authentic and full of value in every piece.
Hannah joined Who What Wear following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. As a multi-faceted editor who always likes to get stuck in, Hannah also has experience in styling and creatively directing photoshoots. Her styling roster includes celebrity talent such as Alexa Chung, Olivia Palermo, Suki Waterhouse and Agyness Deyn. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. She is also a big supporter of young talent, often giving up time to host sessions for universities such as London College of Fashion and Central Saint Martins as well as being a regular fixture as a judge at Graduate Fashion Week.
Hannah started her journey receiving a first-class honours degree in fashion design at Nottingham Trent University. Hannah pivoted her course towards journalism after realising the painstaking clothing production process couldn’t match her fast-paced energy and mind—leading a responsive, premium digital-first brand is a far better match! Hannah currently resides in Eastbourne after relocating from London with her photographer husband, incredibly busy son and highly Instagrammable cat.
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16 Standout Street Style Looks From Stockholm Fashion Week
Just wow.
By Hannah Almassi
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The 6-Piece Carrie Bradshaw Capsule You Can Buy on the High Street
She would too, if she wasn't so spendy.
By Hannah Almassi
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I'm a Resale Obsessive, and This Is the Best Website I've Used to Date
The circle of, well, my life.
By Hannah Almassi
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I Always Wear Accessories in These Colours, and They Work With Every Outfit
Let me show you the perfect way to wear them.
By Hannah Almassi
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I Just Tried on the Mango Outfit Everyone's Hyped About
And it was good.
By Hannah Almassi
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The Best 31 Pieces to Buy in Autumn's Already-Trending Colours
Good vibes.
By Hannah Almassi
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I Wore Crocs for a Week and It Changed Me
One editor lays it on the line.
By Hannah Almassi
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Lily Allen, Bella Hadid and Kendall Jenner Are Backing This "Old" Denim Trend
I did not see this one coming.
By Hannah Almassi
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These 10 Microtrends Are Going to Be the Next Big Thing
Count me in.
By Hannah Almassi
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Another Day, Another Simple Zoë Kravitz Outfit I Just Can't Fault
Perfection.
By Hannah Almassi
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New Trends Incoming: These 5 Are Worth Your Time and Attention
A very precise edit.
By Hannah Almassi
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Last-Minute Wedding Invite? You Already Own These 4 Easy Outfit Ideas
Shop from your wardrobe.
By Hannah Almassi
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A Fashion Psychologist on What Carrie Bradshaw's New Outfits Are Saying
Look at me, but keep your distance…
By Hannah Almassi
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We Went Street Style–Spotting in Paris—These 14 Outfits Stood Out
Trop cool.
By Hannah Almassi
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I Love Wearing Sandals, and These Are the 6 New Trends I'm Into
It's finally time.
By Hannah Almassi
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I've Been Waiting All Summer for the Perfect Sandals—They Just Arrived
Hallelujah.
By Hannah Almassi
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I'm 35, and I'm Actually Going to Wear These 5 TikTok Fashion Trends
What's the worst that could happen?
By Hannah Almassi
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From Royals to It Girls, These Are the Best Looks at Cannes
Just wow.
By Hannah Almassi
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How to Look Like You're Wearing The Row When You Don't Have an Olsen Budget
Chic on the cheap.
By Hannah Almassi
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Y2K Fashion Trends Are Dominating the Streets of Paris—Yes, Really
What happened to effortless?
By Hannah Almassi
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I Moved From Manchester to L.A., and My Fashion Uniform Has Really Changed
Bye, baggy layers; hello, body-con.
By Hannah Almassi
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These 6 Summer Trends Are About to Hit the Big Time
My crystal ball has been busy.
By Hannah Almassi
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I'm Shopping Autumn's Top Trends From the Sales—Here's What Has Staying Power
Clever, clever, clever.
By Hannah Almassi
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I Know Cult Items, and These 12 Have "It" Written All Over Them
Oh, to own them all.
By Hannah Almassi
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G-Strings Are Back in Fashion But Not as You Once Knew Them
Wow.
By Hannah Almassi