It's easy to feel helpless when something is as big and powerful as the Australian bushfires that are ravaging miles of wildlife in New South Wales with no end in sight. But as with any natural disaster, every little bit counts. There are a lot of people in this world, and there's power in numbers.
As you may know, Australia is home to a plethora of fashion brands, many of which (along with some non-Aussie ones) are currently doing their part to support the firefighters, wildlife, and victims of the fires. There are many organizations to donate to directly (here's a helpful guide), but if you prefer to support some generous brands at the same time, we've put together a list of the ones that are donating all or a portion of sales to some of those organizations. Keep scrolling for the details and to shop our selections from each brand.
Until 10:00 pm EST on January 7, 100% of profits will be donated to Red Cross Australia and Wires Wildlife Rescue.