26 Asian-Owned Beauty Brands You Should Know About

It's no secret that Asian beauty brands and products have had a major influence on the beauty industry. Many of the trends of the past couple of years have roots in Asia. Think glass skin, ingredients like snail extract, lip stains, and, of course, sheet masks. And that's just to name a few because the innovations from Asian and Asian American brands are far-reaching and have really changed the beauty-product landscape.

This May is Asian American and Pacific Islander Heritage Month, and in support of the community in the face of a rise in anti-Asian racism, we think it's more important than ever to celebrate and uplift the AAPI-founded beauty brands out there. Of course, there are plenty of other ways you can stand in solidarity with the community, whether it's through donating, educating yourself, or speaking out. But you can also do your part by employing your spending power and supporting some wonderful businesses, not just this month but always.

Take a look at some of our favorite Asian- and Asian American–owned beauty brands below.

1. Aavrani

2. CLE Cosmetics

3. Cocokind

4. Ctzn Cosmetics

5. Ellis Brooklyn

6. Em Cosmetics

7. Emilie Heathe

8. Glow Recipe

9. Good Light

10. Hero Cosmetics

11. Jason Wu Beauty

12. JinSoon

13. Juara

14. KimChi Chic Beauty

15. Kulfi

16. Live Tinted

17. Orcé Cosmetics

18. Patrick Ta Beauty

19. Peach & Lily

20. Skylar

21. Superegg

22. Tatcha

23. Then I Met You

24. Tower 28 Beauty

25. U Beauty

26. Yina

This article was originally published at an earlier date and has since been updated. Next: I'm a Stylist, and These Are My Favorite Sustainable AAPI-Owned Fashion Brands

Managing Editor

Sarah is lifestyle writer and editor with over 10 years of experience covering health and wellness, interior design, food, beauty, and tech. Born and raised in Los Angeles, she attended New York University and lived in New York for 12 years before returning to L.A. in 2019.

In addition to her work on THE/THIRTY and Who What Wear, she held editor roles at Apartment Therapy, Real Simple, House Beautiful, Elle Decor, and The Bump (sister site of The Knot).

She has a passion for health and wellness, but she especially loves writing about mental health. Her self-care routine consists of five things: a good workout, “me” time on the regular, an intriguing book/podcast/playlist to unwind after a long day, naps, and decorating her home.