Vogue Editor in Chief Anna Wintour was front row for all the runway action that went down at London Fashion Week. In a video for the magazine's site, Wintour talks all things British designers and uses a word she believes is overused to describe what makes them so great.
"London is always full of imagination and creativity and young designers that lead the way," she says. "I think all of us come to London to see something that maybe is humorous, eccentric, a little bit different." Wintour also notes that even designers who have been in the business for a decade like Christopher Kane and Erdem are known for ever-changing aesthetics and experimenting with designs. "It feels very genuine and real, and from the heart," she says of boundary-pushing designers who keep fashion insiders excited about British brands. "It's a very overused word right now—authentic—but that's what you think about when you come to London."
The Vogue EIC adds that London has always been known for its eccentric designers, but not until recently has she seen a shift from those who created runway-only pieces to designers who have consumers and the business in mind. "Today, not only are they creative and brilliant, but they're also business people. So how wonderful is that?" Wonderful, indeed, given the fact that so many LFW runways are shoppable right now.
Check out the video of Anna Wintour below, and keep scrolling to shop a quintessentially British brand whose runway designs are available right now.
Do you agree with Anna Wintour about the word she believes is overused? Tell us in the comments.
Opening Image: Dimitrios Kambouris/Getty Images