Amazon Prime Day Has Officially Arrived—I Think You Should Shop These 30 Things
Sponsor Content Created With Amazon
Amazon Prime Day is here, and if you're anything like me and have hundreds of boxes covered in arrow logos landing on your doorstep every day, you're excited. But the sale can get overwhelming, so I've taken the liberty of putting together a list of the best of the fashion section. (Well, technically it is my job, but I'm still happy to do it.) Ready to shop the deals? Keep scrolling for my top picks this year—from white tees and biker shorts to swimwear and flowy dresses.

Anneliese Henderson is a New York–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading romance novels or running around the town with her Bernese Mountain Dog, Rosie.
-
Enjoy Your End-of-Summer Ice Cream Trips in These 26 Chic Pieces From J.Crew, Nordstrom, and Zara
Keep cool without sacrificing style.
-
No One Wears a White T-Shirt Quite Like a Fashion Person—6 Incredibly Cool Looks to Re-Create Now
Nothing but chic, effortless vibes.
-
30 Standout Nordstrom and Zara Finds That Would Make Any French Woman Stop Scrolling
Chic pieces to wear straight through fall.
-
My Aunt Is Heading to NYC—29 Nordstrom Items I Sent Her to Dress Like a Local
Blending right in.
-
My Sister Keeps Taking My Jeans and Sneakers, so I'm Having Her Get Her Own—32 Chic Picks I Highly Recommend
You can't go wrong with this classic duo.
-
Not to Sound Dramatic, But I'm Convinced That This Is the Best Reformation Has Ever Been
All the chicest new items for fall 2025 have arrived.
-
A Luxury Sale Hates to See Me Coming—38 Saks, Ssense, and Moda Finds I Raced to Fill My Cart With
Epic finds, to say the very least.
-
Shop 31 of This Week's Best New Arrivals
They're good.