The Amazon Prime Day Fashion Buys That Are Causing an Internet Frenzy

Warning: Reading this may cause a serious shopping spree. In case you didn’t get the memo, Amazon Prime Day has officially arrived! For two days only (from July 15 at 12 a.m. PT to July 16 at 11:59 p.m. PT), our favorite one-stop-shop retailer is offering up to 50% off selected brands and products across fashion, beauty, and home categories. We have our eyes on some seriously chic and versatile pieces—from pretty lingerie to staple tees, woven basket bags, trendy jewelry, and flattering leggings—most of which are already sitting in our carts.
Amazon’s epic sale only happens once a year and is already causing somewhat of an internet frenzy, so don't snooze on these major deals. To save you the time and effort of scrolling through hundreds of pages in the deepest corners of Amazon, we rounded up the absolute best fashion picks that are worth stocking up on this Prime Day. And we’ll continue to update this list with the chicest pieces as the deals roll in.
Tops
Denim
Underwear
Dresses & Jumpsuits
Shoes
Jewelry & Accessories
Activewear & Swim
Jackets
Bottoms
Up next, 25 Amazon finds we all unanimously agree are amazing.

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
These Are the Sporty Basics Fashion People Wear for Summer—and They're All on Sale for Amazon Prime Day
Discounted until tomorrow.
-
No Joke: Kate Middleton's Favorite Sneaker Brand Is on Sale for Amazon Prime Day
These shoes are bound to sell out.
-
Just so You Know, *This* Is the Denim Trend New Yorkers Wear With Loafers (Sorry, Skinny Jeans)
And they're on sale right now on Amazon.
-
If You're Anti-Heels, Stand Up: 21 Stunning Flat Shoes and Sneakers on Sale for Amazon Prime Day 2025
Refresh your shoe closet for les
-
I Shop for a Living—These 30 Elevated Fashion, Beauty, and Home Décor Picks From the Amazon Prime Day Sale Have My Attention
Chic, practical, and affordable.
-
I Spoke With Sofia Richie Grainge About Her New Amazon Line—These 23 Children's Items Are So Cute
If you're looking for chic baby clothes.
-
Need a Break From Prime Day? These Expensive-Looking Old Navy Styles Are 50% Off RN
These pieces look so elevated.
-
Oh Wow, Hailey Bieber's Go-To Denim Brand Is on Major Sale During Amazon Prime Day
Don't miss out.