The Anti-Trend Brand Editors and Influencers Turn to for Timeless Outerwear
Sponsor Content Created With Aligne
With the arrival of autumn, all eyes have turned to outerwear. For the cooler months, coats and jackets are the main event as we take on lower temperatures and sudden showers while continuing to play with our outfits. And there's one brand that excels in this area: ALIGNE.
Here at Who What Wear UK, we've long sang the praises of ALIGNE. Its sleek, timeless styles with considerate designs that won't break the bank make ALIGNE a haven for minimalists. You're probably already aware of the brand, whose outerwear has become a fashion-set favourite, leading to extensive waiting lists for its highly coveted pieces. The brand offers a more conscientious way to shop and only restocks an out-of-stock item when the adoration and demand for that item are clear. Luckily for us, this autumn, ALIGNE's best designs are available alongside a few new styles that are modern icons in the making.
It's important to note that ALIGNE excels at more than outerwear. Exquisite tailoring? Check. Cosy knits? Check. Timeless denim? Check. There are loads of classic silhouettes with contemporary designs to explore, all created with considerate fabric sourcing in mind. That being said, right now, we're particularly interested in ALIGNE's outerwear offerings, from the standout maxi trench coat that had a 300-person waiting list last year to the iconic George coat that now comes in three elevated hues: grey, camel and navy.
In exploring ALIGNE's outerwear, you'll notice that the designs are classic in nature, rising above the trends. This follows ALIGNE's commitment to reduce waste by designing treasured items that will retain their relevance in your wardrobe for a lifetime.
Ready to explore ALIGNE's outerwear selection? Let's go.
SHOP ALIGNE OUTERWEAR
Up next: The Autumn/Winter 2023 Fashion Trends That Really Matter
Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
-
The British Dress Brand That's Quietly Dropping the Chicest Coats of the SeasonTapestry-inspired prints, jacquard fabrics, faux-fur trims, and more.
-
Who Knew? All Along, This Coat Trend Was All I Needed to Elevate My Basic Winter Denim OutfitsShop the style inside.
-
Fashion Editors Know This One Retailer Makes the Chicest Outerwear—3 Coats On My Wish ListShop coats and jackets for F/W 26.
-
I Did a Zara Deep Dive—I Guarantee These 33 Gorgeous Coats Will Be Gone by November 15Velvet! Jacquard! Faux fur!
-
Let's Talk About Winter Coats—These 15 J.Crew Picks Are First UpMy favorites have built-in scarves.
-
Just So You Know, These Fall Jackets Are Incredibly Chic and Under $300Shop the list inside.
-
Every Good Winter 2026 Airport Outfit Will Include This It Item—Trust MeAs seen on Katie Holmes at JFK.
-
FYR: Elegant It Girls Are Wearing This and This With Sneakers Right NowSee Jennifer Lawrence.

