The Anti-Trend Brand Editors and Influencers Turn to for Timeless Outerwear
Sponsor Content Created With Aligne
With the arrival of autumn, all eyes have turned to outerwear. For the cooler months, coats and jackets are the main event as we take on lower temperatures and sudden showers while continuing to play with our outfits. And there's one brand that excels in this area: ALIGNE.
Here at Who What Wear UK, we've long sang the praises of ALIGNE. Its sleek, timeless styles with considerate designs that won't break the bank make ALIGNE a haven for minimalists. You're probably already aware of the brand, whose outerwear has become a fashion-set favourite, leading to extensive waiting lists for its highly coveted pieces. The brand offers a more conscientious way to shop and only restocks an out-of-stock item when the adoration and demand for that item are clear. Luckily for us, this autumn, ALIGNE's best designs are available alongside a few new styles that are modern icons in the making.
It's important to note that ALIGNE excels at more than outerwear. Exquisite tailoring? Check. Cosy knits? Check. Timeless denim? Check. There are loads of classic silhouettes with contemporary designs to explore, all created with considerate fabric sourcing in mind. That being said, right now, we're particularly interested in ALIGNE's outerwear offerings, from the standout maxi trench coat that had a 300-person waiting list last year to the iconic George coat that now comes in three elevated hues: grey, camel and navy.
In exploring ALIGNE's outerwear, you'll notice that the designs are classic in nature, rising above the trends. This follows ALIGNE's commitment to reduce waste by designing treasured items that will retain their relevance in your wardrobe for a lifetime.
Ready to explore ALIGNE's outerwear selection? Let's go.
SHOP ALIGNE OUTERWEAR
Up next: The Autumn/Winter 2023 Fashion Trends That Really Matter

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
-
I Just Got Back From Vienna and London—This Is the Easy Yet Chic Outfit Combo I Saw Fashion People Wearing in Both CitiesI spotted this look nonstop.
-
My Closet Needs an Elevated Update—31 Perfectly Polished Pieces From Nordstrom, Revolve, Zara, and MoreThese chic finds are too good to pass up.
-
The Outerwear Trend That Makes Every Outfit Look Intentional in 2026See and shop the style inside.
-
I'm a French Writer and Editor—the 14 Pieces Already Making Me Look Forward to Winter 2026Clothes you wear without thinking, but that end up saying a great deal.
-
Less Mob Wife, More Parisian Chic: 12 Elevated Ways to Wear Fur Coats in 2026 -
I Promise You These H&M New Arrivals Are All You Need for a Chic 2026 Closet RefreshEast Coast prep at its finest.
-
You're Probably Already Wearing This Trend, But *This* Is How You Can Style It Better for 2026One simple, chic update.
-
I Spotted Copenhagen's Most Fashionable in This Winter Coat Brand—5 Incredible Picks That Give Cool GirlElegant outerwear inside.

