The Anti-Trend Brand Editors and Influencers Turn to for Timeless Outerwear

Sponsor Content Created With Aligne

With the arrival of autumn, all eyes have turned to outerwear. For the cooler months, coats and jackets are the main event as we take on lower temperatures and sudden showers while continuing to play with our outfits. And there's one brand that excels in this area: ALIGNE.


(Image credit: George coat worn by @kasiachin, photographed by @nicfordphoto)

Here at Who What Wear UK, we've long sang the praises of ALIGNE. Its sleek, timeless styles with considerate designs that won't break the bank make ALIGNE a haven for minimalists. You're probably already aware of the brand, whose outerwear has become a fashion-set favourite, leading to extensive waiting lists for its highly coveted pieces. The brand offers a more conscientious way to shop and only restocks an out-of-stock item when the adoration and demand for that item are clear. Luckily for us, this autumn, ALIGNE's best designs are available alongside a few new styles that are modern icons in the making.

It's important to note that ALIGNE excels at more than outerwear. Exquisite tailoring? Check. Cosy knits? Check. Timeless denim? Check. There are loads of classic silhouettes with contemporary designs to explore, all created with considerate fabric sourcing in mind. That being said, right now, we're particularly interested in ALIGNE's outerwear offerings, from the standout maxi trench coat that had a 300-person waiting list last year to the iconic George coat that now comes in three elevated hues: grey, camel and navy.


(Image credit: George coat worn by @kasiachin, photographed by @nicfordphoto)

In exploring ALIGNE's outerwear, you'll notice that the designs are classic in nature, rising above the trends. This follows ALIGNE's commitment to reduce waste by designing treasured items that will retain their relevance in your wardrobe for a lifetime.

Ready to explore ALIGNE's outerwear selection? Let's go. 


Up next: The Autumn/Winter 2023 Fashion Trends That Really Matter

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.