The 8 Coolest Brands for After-Party Bridal Dresses
So your wedding day is coming up, or you're just one of those people who love looking at wedding dresses for fun in your spare time (me), but either way, there is something we need to discuss—after-party bridal dresses. Brides all around the world have been opting to take off their showstopping wedding gown for the reception and change into something a bit more festive. This second wedding dress allows for more dancing, more comfort, and I think it's safe to say a lot more fun.
If my quick description enticed you at all to consider a separate dress for your wedding after-party, I have eight brands that you need to see ASAP. Some of these brands are true experts in the bridal realm, including Danielle Frankel and Markarian, while others, like Attico and Area are straight-up party brands. Both sound like good options if you ask me. Ahead, check out the eight brands every bride should consider when shopping for an after-party bridal dress.
Alessandra Rich
Shop the brand:
This dress is Victorian and sultry all at the same time.
If mini dresses aren't your thing, you'll still be able to dance the night away in this no problem.
Attico
Shop the brand:
Take a more alternative route and opt for a full silver sequin look.
Area
Shop the brand:
Dripping in crystals is a vibe we wish every bride would get behind.
Markarian
Shop the brand:
Danielle Frankel
Shop the brand:
If you like this, just wait until you see her full-length wedding dresses.
Don't worry, our jaws are on the floor too.
Retrofête
Shop the brand:
This brand is great for all party attire, but we've taken a particular liking to the bridal-inspired frocks.
Star sequins: Two things you never thought you'd wear on your wedding day but suddenly need to.
Jonathan Simkhai
Shop the brand:
Sahroo
Shop the brand:
Not technically a dress, but this set was too good to pass up.
Next up, shop every item we just added to our carts from the epic Nordstrom Anniversary Sale.
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
-
Skip the White Mini: Meet the Cool City Brides Wearing Suits on Their Wedding Days
Carrie Bradshaw would approve.
By Ana Escalante
-
All Cool Brides-to-Be Are Buying Their Engagement Rings From These 9 Brands
Just in time for the holiday proposals.
By Ana Escalante
-
2025's Biggest Engagement Ring Trend Is Already Dividing the Internet
My group chat is heated.
By Ana Escalante
-
What to Wear to a Wedding, According to Every Dress Code
Consider this your cheat sheet.
By Michaela Bushkin
-
This Fashion Publicist Wore a Saint Laurent Dress and Crystal Heels on Her Wedding Day
"I can say for certain, when you know, you know."
By Kristen Nichols
-
Fashion People Are Standing Behind These 6 Controversial Engagement Ring Trends
For the bold.
By Ana Escalante
-
The Wedding Issue 2024
Everything that matters in the nuptial space this year.
By Who What Wear
-
Two Proposals, Complementary Danielle Frankel Looks, and a Surprise Ceremony Set the Scene for This Unique Wedding
Taking place at the Boston Public Library, it was perfect.
By Lauren Eggertsen