Here's Your First Look at the Entire Erdem x H&M Collection

Gina Marinelli

H&M’s newest collaboration is here, and there’s so much to covet across the lineup. The lookbook for the Erdem x H&M collaboration was released this morning, and as fitting for the London-based designer, the pieces are splashed with one perfectly seasonal trend: moody florals.

Opting for romantic petals on black and maroon backdrops, the celebrity-loved designer has translated his vision for a mass audience. That also means tons of lace-detailed dresses for any upcoming affair on your calendar, as well as logo hoodies, graphic tees, and playful cardigans, which are technically pieces from the men’s collection, but we see them as all-around crowd-pleasers.

Unfortunately, you won’t be able to pull the trigger just yet on Erdem’s affordable offerings. The collection will arrive in H&M stores and online officially as of November 2. In the meantime, scroll through every outfit from the collaboration in the slides ahead, and start planning next month’s shopping spree.

Explore: Erdem, News Fashion, H&M

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