Zara Is Celebrating Over 40s Style in the Perfect Way

Today Zara launched a new section on its website called Timeless, which celebrates ageless style. But instead of imposing a certain idea of how a 40-something should dress, this ûber-cool editorial sees classic pieces styled in unexpected and standout ways. Models Malgosia Bela, Kristina de Coninck and Yasmin Warsame wear the key pieces of the season, such as '80s metallics, heritage check jackets and furry detailing, and reflect on what style means to them.
"I prefer myself so much better now than ten years ago or twenty years ago," says model Malgosia Bella. "Obviously it would be nice not to get old and ugly, but the mental process is only for the better. So it's a paradox: more confidence, and you are getting old. But… I kind of like it." Scroll below to see Zara's timeless collection and shop the key pieces.
This £110 double breasted coat is a classic you'll wear forever.
We love Zara's high-wasited jeans (£40) paired with these patent high-shine green mules.
This £50 sweater with contrasting fur cuffs is bound to be a Zara success story.
We can't wait for this yellow blanket to drop on site.
We love these wide leg trousers (£70), too.
This boxy double-breasted blazer (£70) looks amazing with nothing underneath.
Yasmin wears the checked trench coat (£96) with suede black boots and a baker boy cap.
Malgosia masters layering, wearing Zara's £96 tailored blazer over a shirt and jumper.
Next up, see 11 older women with truly inspirational style.
Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
-
I Just Created 5 Expensive-Looking Pre-Spring Outfits from Zara, Mango, and Nordstrom—You're Welcome
Outfits for everything from a wedding to brunch.
By Nikki Chwatt
-
The $25 H&M and $50 Zara Flats I'm Buying Because This Shoe Trend Is Suddenly Everywhere
It's good enough to buy in multiples.
By Allyson Payer
-
I Shop for a Living—30 J.Crew, Zara, and H&M Items That Will Elevate a Spring Outfit
These are all so chic.
By Audry Hiaoui
-
Step Aside, Leopard Print—This Is Unquestionably 2025's It Print
Alaïa and Zara both agree.
By Anna LaPlaca
-
Zara Just Delivered 8 Spring Shoe Trends That Will Make Your Outfits Look 10 Times Chicer
From chic T-bar silhouettes to cherry-red shoes.
By Judith Jones
-
I'm Looking for Great Spring Basics—Yes to These Styles From Zara, Vince, J.Crew, Nordstrom, and Revolve
Versatile and chic.
By Bobby Schuessler
-
A Fashion Editor Walks Into Zara—7 Trends She'd Buy and 7 She'd Skip
Chic styles for the new season.
By Judith Jones
-
Zara Is So Good RN—34 Spring Items I Think Are Worth It
These are all but guaranteed to sell out.
By Caitlin Burnett