Zara’s 40%-Off Boxing Day Sale Is Here and, Wow, It's Good

Zara's Boxing Day sale has officially begun and I've already worked out what I want to shop. As someone who's always hunting for a discount, sale season is my time. I've even found myself with a whole shelf of end-of-season sale pieces I've snapped up, patiently waiting for the weather change to finally take their place in my wardrobe. But a winter sale is a whole other calibre. As soon as your sale pieces arrive you can rip off the packaging (recycle it) and wear them that very day. For me, there's no feeling like it.

When Does Zara's Sale 2023 Begin? 

It's live! Zara's sale for 2023 began on the brand's app on the evening of Christmas Day itself, Monday 25 December 2023, at 9pm. The sale then rolled out on site at 10pm. Zara's sale will then kick off in store on the morning of Tuesday 26 December (Boxing Day). It's worth noting that, traditionally, Zara does not extend its in-store opening hours for its Boxing Day and winter sale. 


(Image credit: Courtesy of Zara)

Over my years of sale shopping I've snapped up some great bargains, but I've also made all the sale-shopping mistakes caused by the temptation of saving a few pounds. And as I'm trying to be more conscious when shopping, I've found a trick for deciphering the sales. I've created selective wish lists on every site you can think of featuring only the best products—pieces I genuinely love—so that when a decent discount rolls around I already have a concise edit of the styles I've loved previously. And if they still spark joy, they're coming home to me. Of course, I'll be sharing my long-loved Zara favourites that go on sale this winter with you below.

What Should I Buy In the Zara Boxing Day Sale? 

Aside from being able to immediately sport your new buys, the winter sales offer up an opportunity to expand your wardrobe with current styles—the pieces you actually need right now. And in my opinion, the winter sales are the best of them all, as winter pieces tend to come with a higher price point (wool, silk, and cashmere are woven throughout the collections, while items like coats and boots always command more cash than lighter summer clothes and shoes), and with brand's sights set on next season, you really can unearth amazing deals on winter items which, let's face it, you'll get the wear out of right up to May in Britain. 

In my own Zara sale edit, you'll find just that—knitwear and coats and boots and layering heroes I just can't wait to get my hands on. Now that we know what has made it into sale, I've curated a list of the pieces I'll be adding to my basket.

Scroll on to see my Zara Boxing Day sale wish list. 

Shop My Zara Sale Wish List

Next Up: The Christmas Sales Have Started—These Are the Deals Genuinely Worth Shopping

Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.