7 Instagram Accounts That Are Solely Dedicated to Zara

Could you be obsessed enough with Zara to not only wear it 24/7 but also set up a dedicated Instagram account for it? If your answer is yes (or even maybe), you're in good company: There are countless handles and hashtags that exist solely to worship at the altar of Zara. From #zarashoes to #zaradaily or feeds such as @zaraaddiction and @zara.mania, there are thousands upon thousands of brand-related posts out in the ether. The straight-up #zara hashtag alone boasts over 19.3 million—and we thought we shopped a lot…

Rather than trying to sift through the excess of the hashtags, it's a better bet to rely on the people already doing the hard work for you. The below accounts break through the noise to bring you an edit of what's trending from the Spanish store in real time. But there are nuances between all of them, before you think it'll be same-same no matter where you scroll. For example, while some of the accounts zero in on one hero Zara item (yes, we're talking about that coat), others feature a more polished, Olivia Palermo–esque kind of style.

Keep reading to find out which Zara Instagram account will be your new secret source of outfit inspiration.

Related: From Zara to COS, These Are the Most Expensive-Looking High-Street Swimsuits

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Related: How ASOS Insiders Always Find the Best Pieces First

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.