Yes, They're Back: This Is Where to Buy Scrunchies


Urban Outfitters

In case you're still wondering, yes, the scrunchie is back. The hard-to-miss hair accessory that was something of a requisite in the '80s and still relevant in the '90s has reemerged from its lengthy hiatus that commenced sometime around the early aughts. Just as everything from the end of the 20th century is suddenly chic again, the scrunchie too has made its way back into favor among the fashion set.

In 2014, The New York Times acknowledged how the iconic '80s hair accessory had risen from the ashes and worked its way back onto the heads of fashion girls in more adult stylings, in a piece aptly titled "The Scrunchie Grows Up." Gargantuan iterations reminiscent of the scrunchie's earliest days have appeared on the runways of Chanel while subtler options are popping up in stores (and being sported by It girls) with increasing frequency.

Wondering where to buy scrunchies? Believe it or not, some of your favorite fast-fashion stores are already carrying the throwback staple. Whether you're looking to channel your favorite scrunchie-wearing greats from real life and fiction—such as Clarissa Explains It All, Heathers, or Hillary Clinton (who has even joked that an alternative title to her memoir could have been The Scrunchie Chronicles)—the perfect scrunchie is just a click away.

Head below to see where to buy scrunchies today and rebuild your collection.