Everything You Need to Know About Choosing Your Wedding Perfume

By all accounts, when I got married back in June 2018, it was a fairly laid-back affair—70 of our nearest and dearest crammed into an old London pub to watch my husband and I exchange wedding vows before a pie-and-mash dinner and a rather rowdy party. However, despite taking a laissez-faire approach to things like colour schemes, centrepieces and seating plans, there was one part of my day that I was determined would be extra special: my wedding perfume. Admittedly, it might seem a rather odd aspect of the day to obsess over, but as someone who loves perfume, I knew that I wanted a fragrance that would truly mark the occasion. I wanted a scent that I could smell in years to come that would still take me back to the most fun and joyous day of my life. And find it I did in the form of Byredo Bibliothèque (£122). 


(Image credit: @bettinalooney)

Perhaps not the most obvious choice for a summer wedding perfume, Bibliothèque is an homage to old books with warm, leathery notes that I found suited our Victorian-pub surroundings perfectly. It's musky, yes—and I always gravitate towards musky scents, so it felt very "me"—yet there's also sweetness from vanilla, peach and plum (quite like our fruity-tiered wedding cake) and peony and violet for a more traditional floral finish. Quite simply, I adore it. And smelling it three years later immediately takes me back to my wedding day.

1. Keep It Personal


(Image credit: @livpurvis)

"When choosing your wedding scent, keep these three main points in mind: your day, your fragrance tastes and how you want to feel," explains South. "Depending on your day, the setting, season, flowers, colours etc., you might find you are drawn to scents that capture these details."

Hitting a beauty hall and spending a while just wandering around and seeing what types of fragrances you gravitate towards is also a great starting point—and is how I discovered the Byredo scent that I chose for my wedding day. But if that feels too overwhelming, then perfume brands like Jo Malone London offer specific wedding consultations to help you figure out what you like. "Think of this as a 'fragrance fitting' just as you would approach your wedding dress or suit," says South. "Knowing that the fragrances you help someone choose will act as such a powerful time capsule of their big day is a really special feeling."

For those short on time, I was keen to know if there are any fail-safe wedding-day perfumes out there that South would recommend. The answer is unequivocal: Jo Malone London Peony & Blush Suede Cologne (£102). 

2. The Suits-All-Weddings Scent

3. Beyond the Perfume


(Image credit: @freddieharrel)

"Once a couple has thought about the scents they want to wear, we usually take that as a theme and suggest weaving it throughout the day," explains South. "This not only helps cement the scent memory for their guests but can create beautiful visual effects. Flickering candlelight dancing on the walls, radiating the happy couple's bespoke scent will give the illusion that they are everywhere, while striking candle centrepieces or table favours on every place setting look stunning and are a thoughtful takeaway for guests."

Ahead, keep scrolling for the very best wedding perfumes according to fragrance expert Emma South, classic bridal perfumes that never go out of style, and the wedding scents that Who What Wear editors and beauty insiders wore for their own big days.

Shop the best wedding-day perfumes:

1. Jo Malone Orange Blossom

2. Dior Oud Rosewood

3. Jo Malone London Earl Grey & Cucumber Cologne


Annie Vischer, Beauty Editor at Grazia Magazine
(Image credit: @annievischer)

Annie Vischer, Beauty Editor at Grazia is tying the knot this year and has her eye on a couple of scents. "Jo Malone London were kind enough to invite me and Ollie–the groom!–to experience a wedding scenting session at their Sloane Street store. They opened up early to give us an hour alone with our Jo Malone London expert, who guided us through the process. We’re getting married in North Yorkshire, where most of the day will be spent in a beautiful fig house and walled garden," she says.

4. Jo Malone London Honeysuckle & Davana Cologne

5. Jo Malone London Wild Bluebell Cologne

6. Byredo Blanche Eau De Parfum

7. Bamford Wild Meadow Eau De Parfum


Hannah Almassi, Editor in Chief at Who What Wear UK

"I didn't buy into many of the traditions that come with weddings and being a bride (I didn't even go dress shopping!), but for some reason, the idea of a wedding perfume felt really sentimental and special," says Who What Wear Editor in Chief Hannah Almassi. "Having a ceremony in Spain meant that I wanted something that smelt like holidays, balmy summer nights and Mediterranean flowers. But I also wanted something unique that I wouldn't smell on other women in the future."

8. Roads Harmattan Eau de Parfum


Shawna Hudson, Associate Beauty Editor at Who What Wear
(Image credit: @shawnasimonee)

9. St. Rose Juliet in White Eau De Parfum


Emily Dawes, Who What Wear Affiliate Editor
(Image credit: @emilyjdawes)

"I luckily stumbled across this heavenly scent just before our wedding a few years ago and I knew straight away that it was perfect for the big day. We got married in Provence so I wanted something fresh and summery but not too sweet or girly. Every time I smell it now I'm instantly taken back to sipping rosé among the olive trees!"

10. Diptyque Eau Des Sens Eau De Toilette


(Image credit: @remyfarrell)

11. Parfums De Marly Delina Eau De Parfum

12. Aerin Tuberose Le Jour Parfum Spray

Up next: I wore a different perfume every day for a month—these seven earned me compliments.

Mica Ricketts